28.11.2012 Views

Art and Design A comprehensive guide for creative artists - Aaltodoc

Art and Design A comprehensive guide for creative artists - Aaltodoc

Art and Design A comprehensive guide for creative artists - Aaltodoc

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

An example<br />

of a book<br />

cover layout<br />

By underst<strong>and</strong>ing the definition <strong>and</strong> process of making a<br />

badge, the same series of actions can be adopted to design<br />

emblems, trademarks <strong>and</strong> logos, “... if you favour simple<br />

elements <strong>and</strong> icons that are rich in meaning.” (Lidwell et al.<br />

2010, 190)<br />

On the other h<strong>and</strong>, even though some school badges are<br />

designed to display icons that represent common shields,<br />

banners, keys <strong>and</strong> books. Such ideas are conceptual.<br />

Essential ideas <strong>and</strong> proposals <strong>for</strong> a possible course of action<br />

are based on individuals' <strong>creative</strong> decisions.<br />

How to design a book cover<br />

A book cover is a thick protective outer page of a book.<br />

Galbreath (2008, 42) is more enlightening: “If your book is<br />

<strong>for</strong> sale, the cover is an essential marketing device that will<br />

function like a logo <strong>and</strong> advertisement. A book cover must<br />

look great—inside a book store <strong>and</strong> on the shelf. It also has<br />

to look good when it's a tiny digital image on Amazon <strong>and</strong><br />

other online sites.” For that reason a book cover is the main<br />

aspects of admiration <strong>for</strong> any book. Nevertheless, without<br />

a cover there is nothing we can know about what the book<br />

may contain.<br />

Consequently, on the front part of a book cover, it is<br />

reasonable to find the title, illustration <strong>and</strong> names of authors.<br />

In the opinion of Bjornard et al. (2008, 56), “the title of a<br />

book does not have to be huge.” In spite of that, “it must<br />

st<strong>and</strong> out.” <strong>Design</strong>ers achieve this by “creating variations of<br />

colours <strong>and</strong> contrast” on the cover of a book.<br />

The middle part of a book cover is commonly referred<br />

to as the spine. Binding makes page hinges to get fixed<br />

on a spine by ways of stapling, gluing, tying or fastening<br />

et cetera. Nonetheless, not all books have spines. Books<br />

without spines include, newspaper pull outs <strong>and</strong> tabloids.<br />

The main purpose of a spine is to fascinate a user of the<br />

book. The spine can be used to displays a title, name of the<br />

author, editor, the publisher <strong>and</strong>/or the publisher's logo.<br />

They are all necessary to serve the user of the book when it<br />

is put on a display shelf.<br />

At the back part of the book cover—it is the page area<br />

where we sometimes find a written summary about subject<br />

matter fulfilments; explaining the biographical matter about<br />

the author of the book or quotes from people <strong>and</strong> other<br />

sources praising the book.<br />

In instances where the author’s portrait is required,<br />

designers usually put it at the back page of the book<br />

cover. As a learner, place a great deal of emphasis on the<br />

requirements set by the task.<br />

Some book covers are occasionally protected with book<br />

jackets (dust jacket or a sheath).<br />

Here is a set out table providing a concise <strong>and</strong> clear<br />

summary of a book cover:<br />

108 109<br />

Flaps <strong>for</strong> a sheath<br />

Flaps <strong>for</strong> a sheath<br />

Back<br />

1. Publisher's logo<br />

<strong>and</strong> name<br />

2. Subject matter<br />

fulfilments<br />

Spine<br />

1. Title<br />

2. Author<br />

3. Publisher's logo<br />

Front<br />

1. Title<br />

2. Author <strong>and</strong>/or<br />

edition<br />

3. Illustration<br />

As a <strong>creative</strong> artist you can use your own ways to put the illustration. For<br />

instance, it can be created to stretch out <strong>and</strong> fill up the whole cover or put<br />

it at the front part alone.<br />

A book cover <strong>and</strong> a dust jacket—both, may usually contain<br />

resembling designs, although book jackets have extra<br />

separate sections commonly known as flap overlaps. Flap<br />

overlaps are loose extensions of a book jacket; they hold it<br />

up well by wrapping the surface of an actual book cover to<br />

keep it safe from easy wear <strong>and</strong> tear.<br />

To make a book jacket Harden (1996, 34) remarks, “measure<br />

round the book from cover to cover, including the spine<br />

using your ruler <strong>and</strong> pencil mark this width on the inside of<br />

the jacket paper, allowing an extra margin of 2 inches (5cm)<br />

on either side. Trim the jacket to the right size.” Here we see<br />

that the learner will as well gain the skills of creating covers<br />

necessary <strong>for</strong> his or her own school books. Such a cover may<br />

not necessarily have a design which matches with the book<br />

cover.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!