SPECIFICITIES OF GLOBALIZATION 167celebrated because these Japanese films purveyed serioushumanist themes <strong>in</strong> a style derived from a deep artisticheritage.After the Ozu, Misoguchi and Kurosawa era, Japan<strong>in</strong>troduced Shohei Imamura, Nagisa Oshima and theirgeneration to the world. This new generation expressedthemselves with greater freedom by tackl<strong>in</strong>g subjects thatwere more social and violent. Despite the differences,Imamura and Oshima still impressed world viewerswith their vivid and pure forms, which were mysteriousand challeng<strong>in</strong>g but always identifiably “Japanese.”All of these famous Japanese directors became liv<strong>in</strong>gproof of an old formula that to be truly <strong>in</strong>ternational, ac<strong>in</strong>ema must first be truly national.Despite the <strong>in</strong>ternational success of these famousdirectors, success was never theirs at the local box office.These directors, whose films had what <strong>in</strong>ternationalexperts called strong “local” flavor, never becamenumber one <strong>in</strong> the local box office records. Hollywoodmovies took over. Even though the Japanese film<strong>in</strong>dustry always considered itself one of the strongest <strong>in</strong>the world (with an average production of three hundredfilms every year, it comes number three after India andthe United States), it could not deter the Hollywood<strong>in</strong>vasion.The 1970s was the start of the decl<strong>in</strong>e <strong>in</strong> the Japanesemovie <strong>in</strong>dustry. Fall<strong>in</strong>g attendance rates comb<strong>in</strong>edwith an economic downturn dealt a sharp blow tothe Japanese <strong>in</strong>dustry. The major distributors—Toho,Toei and Shochiku—made money only by fill<strong>in</strong>g theirc<strong>in</strong>emas with foreign films or animation. Slowly, Japanbecame Hollywood’s s<strong>in</strong>gle most profitable exportmarket.Dur<strong>in</strong>g these hard times, only Japanese animation,more popularly known as Anime, could still challengeHollywood dom<strong>in</strong>ation. S<strong>in</strong>ce the 1980s, names fromthe Anime World, such as Hayao Miyazaki, MamoruOshii and Satoshi Kon, have been shap<strong>in</strong>g the Japanesefilm <strong>in</strong>dustry. We can always say that Anime is one formof resistance to Hollywood dom<strong>in</strong>ation, because Animehas dist<strong>in</strong>ct Japanese expressions, portrays Japaneseproblems and is executed <strong>in</strong> a very Japanese style.Aside from the Anime world, <strong>in</strong> those times it was verydifficult for new film directors to break <strong>in</strong>to a majorstudio network because, to put it simply, the studiosbrushed aside the newcomers. Fortunately, start<strong>in</strong>g <strong>in</strong>the 1990s, several young Japanese filmmakers employedtheir creative energy to try to put up a resistance toHollywood dom<strong>in</strong>ation. These young filmmakers havegiven new life to Japan’s battered film <strong>in</strong>dustry.At that time, these filmmakers were all between 20 and40 years old, and produced their films with extremelylimited resources. In Japan, one of the world’s mostexpensive countries to live <strong>in</strong>, this sometimes meantthat these directors also worked <strong>in</strong> television, advertis<strong>in</strong>gor cartoons, and held down several jobs to make endsmeet.Interest<strong>in</strong>gly, all of these new Japanese filmmakerstended to focus on social and psychological themes, likedel<strong>in</strong>quency and senseless crime, which mirrored theconfusion and malaise of a generation that had rejectedthe old ambitions of gett<strong>in</strong>g rich, bl<strong>in</strong>d loyalty to one’semployer and social harmony. Without access to majordistribution networks, they made films <strong>in</strong> a ghetto of artc<strong>in</strong>emas where competition was fierce: this new genrecould never earn much money.F<strong>in</strong>anc<strong>in</strong>g the productions was also a nightmare forthem. With budgets rang<strong>in</strong>g from USD100,000 to amillion dollars, most often they had to go <strong>in</strong>to debt toget the film started. One of these directors is Sh<strong>in</strong>yaTsukamoto. Mak<strong>in</strong>g fantasy films <strong>in</strong> the tradition of theFrenchman Ge<strong>org</strong>es Melies, Tsukamoto was director,cameraman, set designer, actor and producer all rolled<strong>in</strong>to one. It is said that it took Tsukamoto eight monthsto make Bullet Ballet, his seventh film, whose streetscenes were largely shot clandest<strong>in</strong>ely.Another name is Kiyoshi Kurosawa, who started hiscareer by mak<strong>in</strong>g film noir on 16 mm or video, eventhough s<strong>in</strong>ce the beg<strong>in</strong>n<strong>in</strong>g, he <strong>in</strong>fused his workswith a surpris<strong>in</strong>gly philosophical dimension. Two ofKurosawa’s major works, Eyes of the Spider and SerpentPath (1998), were shot one after the other, each <strong>in</strong>two weeks, with the same crew and the same actors.The same plot of revenge, however, is handled verydifferently <strong>in</strong> the two cases.Takeshi Miike is another director <strong>in</strong> this generation.His work, despite seem<strong>in</strong>g too violent, is highlyregarded and has many cult-followers <strong>in</strong>ternationally.Another name is Akihihiko Shiota, who made a coupleof erotic films before his remarkable Moonlight Whispers<strong>in</strong> 1999, which follows three children grow<strong>in</strong>g up <strong>in</strong> acity suburb and cost less than USD200,000 to make.This young filmmaker, whose later more popular workswere categorized as “Japan New Wave of the 1990s,”really loved experiment<strong>in</strong>g.This new generation of directors made their filmswithout any thought for the big studio networks.<strong>Asian</strong> <strong>Transformations</strong> <strong>in</strong> <strong>Action</strong>The Work of the 2006/2007 API Fellows
168 SPECIFICITIES OF GLOBALIZATIONLook at Hirokazu Kore-Eda, who directed WonderfulLife. For Wonderful Life, Kore-Eda, who was tra<strong>in</strong>ed<strong>in</strong> documentary production, sent his assistants out ona five-month mission to capture on video “the bestmemories” of about five hundred elderly people. Helooked at the rushes, did the cast<strong>in</strong>g and then contactedthose he had chosen to appear <strong>in</strong> the film.Or look at Aoyama Sh<strong>in</strong>ji. His feature Eureka, deals witha recurrent theme <strong>in</strong> 1990s Japanese c<strong>in</strong>ema—that of anew life, a transition to an alternative state of existencefollow<strong>in</strong>g a traumatic experience. It shows three people,a man and two children, who have escaped from abloody hostage-tak<strong>in</strong>g episode and struggle throughoutthe film to f<strong>in</strong>d their way out of a maze of misfortune.Last but not least, I have to mention Takeshi Kitano,who played an essential role as “big brother” to this newgeneration of filmmakers.All of these new generation directors from the 1990swere celebrated <strong>in</strong>ternationally with many award andprizes, but did they change Hollywood dom<strong>in</strong>ationlocally? No. Look at Takeshi Kitano, for example. Hiscompany, Office Kitano, produced a steady stream of<strong>in</strong>dependent films, but this company made most of itsmoney by sell<strong>in</strong>g movies to television. The Japanesebox office was still not too generous with this talentedfilmmaker.My travel to several cities <strong>in</strong> Japan dur<strong>in</strong>g my fellowshiprevealed how strong the Hollywood presence is <strong>in</strong> localc<strong>in</strong>ema. As I met with people, I noticed that theirknowledge about Hollywood films, actors or directorswas much better than their knowledge about all of“the new wave of the 1990s” directors. I had similarexperiences, not only <strong>in</strong> the big cities, but even <strong>in</strong>medium-sized cities like Yamagata.For me, this is <strong>in</strong>terest<strong>in</strong>g, because a Japan ExternalTrade Organization (JETRO) report said that theJapanese film <strong>in</strong>dustry entered a steady recovery phase<strong>in</strong> 2004. JETRO is conv<strong>in</strong>ced that constant <strong>in</strong>creases <strong>in</strong>movie attendance and box office revenue <strong>in</strong>dicate thatfull recovery is underway. In 2004, box-office revenueswere split 62.5 percent for foreign films and 37.5 percentfor Japanese films. After so many years of Hollywooddom<strong>in</strong>ation, even this small share is considered a signof Japanese films’ promis<strong>in</strong>g future.Another optimistic figure came up <strong>in</strong> the Japan Timesnewspaper. Japan Times journalist Yoshio Kakeoreported that, <strong>in</strong> the first quarter of 2007, Japanesefilms outperformed Hollywood because, for the firsttime <strong>in</strong> 21 years, Japanese films held more than 50percent of the market share. Therefore, if the JETROand Japan Times numbers are true, how can we expla<strong>in</strong>the “unpopularity” of Japanese directors?We have to look closely at those optimistic numbers. Yes,it is true that Japanese films have started ga<strong>in</strong><strong>in</strong>g a biggerattendance lately. However, as I mentioned earlier, theJapanese films that are receiv<strong>in</strong>g a large attendance aredifferent than the ones that receive many awards from<strong>in</strong>ternational film festivals. The Japanese films that areattract<strong>in</strong>g many viewers ma<strong>in</strong>ly do not came from all ofthose challeng<strong>in</strong>g directors I mentioned earlier.Anime, as always, is the most popular film genre <strong>in</strong>Japan. Then came a genre that has lately been calledJ-horror. Hits like Hideo Tanaka’s R<strong>in</strong>gu and anotherJapanese horror movie Ju-on are the record holders atthe local box office. Other popular genres are action andteen flicks. Interest<strong>in</strong>gly, except maybe for the Anime, allof those hits have one th<strong>in</strong>g <strong>in</strong> common: they somehowmimic Hollywood <strong>in</strong> terms of narrative structure.Most commercially successful Japanese films are notconcerned with the exploration of national themes andstyles. Like Hollywood films, their basic formal concernis merely story tell<strong>in</strong>g or narrative. Stories are rout<strong>in</strong>elydesigned along a precise temporal dimension and spatiall<strong>in</strong>es: look at successful films such as Bayside Shakedown2 or Always—Sanchome no Yuhi (Always—Sunset on theThird Street).Even though these films can beat Hollywood blockbusters<strong>in</strong> term of box office revenues, we can say that bothfilms fall strongly <strong>in</strong>to Hollywood conventions. It isnot that those films were bad. Aside from its success<strong>in</strong> commercial distribution, Always, for example, wasawarded with 12 prizes at the annual Japanese filmawards. However, watch<strong>in</strong>g this film will take you toplaces where Hollywood films have gone before.Always has very good computer graphic special effects,almost perfect. However, <strong>in</strong> the words of Japanese filmcritic Kenichi Okubo when we talked about this film,“the depiction of emotions by the characters <strong>in</strong> Alwayswas hardly Japanese.” If watched carefully, we will f<strong>in</strong>dthat Always is very discipl<strong>in</strong>ed <strong>in</strong> follow<strong>in</strong>g Hollywoodnarrative conventions, like the simple balance-destructionresolvestructure that makes audiences passive.As a result, despite the recent “revival” <strong>in</strong> the local boxoffice, Japanese films still suffer defeat from Hollywood.Look at the case of the J-horror blockbuster R<strong>in</strong>gu. Thesuccess of this Hideo Nakata’s film made Hollywoodoffer him a contract for a Hollywood remake. Many<strong>Asian</strong> <strong>Transformations</strong> <strong>in</strong> <strong>Action</strong>The Work of the 2006/2007 API Fellows
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Asian Transformations in ActionThe
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V. APPENDICESCultivation of Transfo
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The Regional Project, entitled “C
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ixTHE CONTRIBUTORS(in alphabetical
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MYFEL JOSEPH PALUGA is a faculty me
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xixOVERVIEWCzarina Saloma-Akpedonu,
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233Day 3, Tuesday, 27 November 2007
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JOSIE M. FERNANDEZExecutive Council
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237MARY RACELISProfessorial Lecture
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239NAPAT TANGAPIWUTInstitute of Asi
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Persistent problems, promising solu
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the basis of local identity and exa
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strategy found their way into a bus