SPECIFICITIES OF GLOBALIZATION 175…what we call the deity com<strong>in</strong>g to be born onearth that we see float<strong>in</strong>g <strong>in</strong> the air must actuallybe some k<strong>in</strong>d of animal which can fly up high, justlike the snake or fish swimm<strong>in</strong>g <strong>in</strong> the sea. As forthe rays of light… is actually a meteorite, whichwherever it falls will burst a glow<strong>in</strong>g light around(Tippakarawongse Mahakosadibbhadee 1867).As a result, Buddhism has become formalized andrationalized, with a scientific worldview permeat<strong>in</strong>g thefabric and order of th<strong>in</strong>gs of the Buddhist cosmos. Agood example would be the belief <strong>in</strong> the existence ofthe Buddha Amida’s Pure Land, thought to be located<strong>in</strong> the ‘West,’ a purely symbolic belief referr<strong>in</strong>g to thesunset of this life. However, with the new geographicalknowledge that came with the Western-style globe,many simple believers were confused. Today, manyThais also believe that nibbana is a place or a space toreach for or to go to, often associated with the imageof the universe as scientifically constructed. Spiritualitywas made modern <strong>in</strong> its essence so that it could easily bereferred to or <strong>in</strong>corporated <strong>in</strong>to other modern discoursesemerg<strong>in</strong>g around the same time, such as the build<strong>in</strong>g upof the modern nation-state, as can be witnessed <strong>in</strong> thecases of Japanese State Sh<strong>in</strong>toism, Bushido, HachimanDaibutsu and the Thai nationalist ideology of Nation-Religion-Monarchy. This transformation usually tookplace <strong>in</strong> the center of a nation where contact withthe West was immense, but the process was usually<strong>in</strong>consistent <strong>in</strong> more distant areas, such as Ok<strong>in</strong>awa orChiang Mai, whose spirituality and spiritual worldviewsvaried, although imposition of the central culture alsooccurred, often with violence.ConsumptionAs Clifford Geertz (1973) observes, the more youlearn about another culture, the less foreign, and themore normal it becomes. The more we study aboutJapanese spirituality and its development, the less exoticor romantic it becomes. It is like everyth<strong>in</strong>g else thatmoves with time and operates with<strong>in</strong> an ever-chang<strong>in</strong>gsocio-historical context. However, dur<strong>in</strong>g the researchperiod, I also came to realize that it did not matterhow much I knew that that k<strong>in</strong>d of image was only aversion of a representation of a reality, which was noteven necessarily a reality itself, although there were stillmany people who were ready or would like to believe <strong>in</strong>that image. To say that they were wrong and I was rightwas simply to hold a certa<strong>in</strong> academic arrogance and,more importantly, to be ignorant of another importantphenomenon that was emerg<strong>in</strong>g.Therefore, the <strong>in</strong>vestigation <strong>in</strong>to the history of Japanesespirituality stopped at that po<strong>in</strong>t, and, towards the endof the research period, I set out the task to visit as manyof the temples that offered zazen meditation sessions tolay people as possible. Heed<strong>in</strong>g Foucault’s warn<strong>in</strong>g that“discourse must not be referred to the distant presence ofthe orig<strong>in</strong>, but treated as and when it occurs” (Foucault1972), I thought that these temples would be theplace where this reluctant state of construct<strong>in</strong>g oneselfthrough the image represented by others would actuallytake place. Perhaps this half-baked representation-cumrealitywould be best summarized by a simple commentfrom a person I befriended with <strong>in</strong> one of these sessions:“I come to try Zen meditation because I want to knowwhy Westerners are so <strong>in</strong>terested <strong>in</strong> it.” On anotheroccasion, I found a similar <strong>in</strong>congruity when I cameacross a book of collected English-language haikupoems translated <strong>in</strong>to Japanese by a Japanese collectorwho mentioned:I was born, grew up, and have always lived <strong>in</strong> Japan,but I’ve never read a haiku until I read TenementLandscape by Paul David Mena. For me, read<strong>in</strong>gEnglish language haiku is a pleasurable meditation.Why? I found Paul’s haiku to be surely haiku. Itreveals the deep haiku m<strong>in</strong>d, but at the same time,it presents a very contemporary and openm<strong>in</strong>dedview. So I was greatly moved by it. (Daikoku <strong>in</strong>Mena 2001)This search for one’s self, one’s own identity, may recallthe characteristics and development of theories of theuniqueness of the Japanese (Nihonj<strong>in</strong>ron), as well asits Nativist and nationalist precursors. Yet, the currentphenomenon departs from the previous ones <strong>in</strong> that itis not directly l<strong>in</strong>ked with the idea of be<strong>in</strong>g a Japanesesubject of the government or the nation (although theprospect that this can be resorted to <strong>in</strong> the future cannotbe ruled out as a rise of right-w<strong>in</strong>g sentiment is be<strong>in</strong>gseen), but <strong>in</strong>volves mediation through the mass mediaand the consumption of its images <strong>in</strong> a personalized,<strong>in</strong>dividualistic way. For example, at the end of eachzazen session <strong>in</strong> one temple, all the newcomers wereasked to <strong>in</strong>troduce themselves and to tell how theycame to know about the place. The majority of thepeople—who, to my surprise, were young people fromaround the age of university student to early thirties—said that they learned about it from the Internet (seeFigure 1). Only one person, a middle-aged woman,reported that she saw it <strong>in</strong> a newspaper column. Othersources <strong>in</strong>cluded TV programs, which made one ofthe temples I visited very popular, magaz<strong>in</strong>es, some ofwhich you could pick up for free at tra<strong>in</strong> stations, anddirect advertisements made by the temples themselves(see Figure 2). In the urban context, the sense of shar<strong>in</strong>g<strong>Asian</strong> <strong>Transformations</strong> <strong>in</strong> <strong>Action</strong>The Work of the 2006/2007 API Fellows
176 SPECIFICITIES OF GLOBALIZATIONa spiritual community is no longer fixed by physicalproximity, but is mediated through the impersonal massmedia so that one can come to these temples withoutknow<strong>in</strong>g anyone beforehand, and when f<strong>in</strong>ished withthe bus<strong>in</strong>ess, one can leave them without know<strong>in</strong>ganyone, too.Figure 1: A piece of an <strong>in</strong>ternet news. The subtitle reads “thequiet boom”, referr<strong>in</strong>g to the popularity of meditation.is the opposite: to say that one has no religion is usuallytaken as strange or radical.However, even among those who participated <strong>in</strong> obviouslyreligious activities, the way they approachedspirituality was more diversified and personalized than<strong>in</strong> previous eras. It <strong>in</strong>volved more postmodern-stylemix-and-match, trial-and-error, and, <strong>in</strong> many cases,the de-stress<strong>in</strong>g of a sensation-gatherer (Bauman 1997),perhaps an escape from what Hegel called ‘the unhappyconsciousness of modernity’ (Prendergast 2000) <strong>in</strong>toWalter Benjam<strong>in</strong>’s ‘the unconscious of the dream<strong>in</strong>gcollective’ (Buck-Morss 1989). Many seek spirituality<strong>in</strong> order to elude problems <strong>in</strong> their personal life, family,workplace or relationship; a friend of m<strong>in</strong>e told me thatshe started to believe <strong>in</strong> re<strong>in</strong>carnation after suffer<strong>in</strong>g severetrauma due to a break-up. However, she also triedmany th<strong>in</strong>gs that have a spiritual element, especiallyNew Age health-related, heal<strong>in</strong>g treatments from zazen,yoga, spa massage, body-and-m<strong>in</strong>d therapy and personalaura-read<strong>in</strong>g, many of which comb<strong>in</strong>ed scientificmethods and devices. Aga<strong>in</strong>, these trends seem to begenerated and popularized first <strong>in</strong> the West, employ<strong>in</strong>gancient Eastern beliefs and methods, before they spreadto the Eastern countries itself, most notably throughthe demand of the tourists to consume ‘th<strong>in</strong>gs East,’mak<strong>in</strong>g some Easterners proud of themselves along theway. However, as a consequence, these ‘th<strong>in</strong>gs East,’ <strong>in</strong>clud<strong>in</strong>gspirituality, have become a sign or a symbol tobe consumed without necessarily hav<strong>in</strong>g a relationshipwith its traditional or orig<strong>in</strong>al mean<strong>in</strong>g; it has becomewhat Baudrillard calls ‘pure simulacrum.’ Two exampleswill suffice to illustrate this po<strong>in</strong>t: one is the traditionalsymbol of Zen’s sunnata or Voidness used asa substitute for a Roman alphabet “O” on the cover ofFigure 2: Advertisement on a tra<strong>in</strong> about a zazen retreat ata temple <strong>in</strong> Okayama. It reads: “Zazen & Vegetarian FoodTour.” The package price, 4,980 yen, <strong>in</strong>cludes bus fee, food andzazen session cost.At first, I was a little surprised to learn that, <strong>in</strong> Japan,it is almost politically correct for most of the peopleI met to claim that they are non-religious, althoughthey might actually practice otherwise. This might stemfrom many reasons; one might be the recent activitiesharmful to the public of some religious <strong>org</strong>anizations orcults. Another might be that some people are well awareof the implanted historical and political mean<strong>in</strong>g of religionand its usage dur<strong>in</strong>g imperialism and war, anddeplore anyth<strong>in</strong>g that has religious overtones. For example,when the writer Yukio Mishima built his house,he decorated it a style that he claimed to be ‘anti-Zen,’reflect<strong>in</strong>g his post-war nihilistic attitude. In Thailand, itFigure 3: A Soto Zen booklet.<strong>Asian</strong> <strong>Transformations</strong> <strong>in</strong> <strong>Action</strong>The Work of the 2006/2007 API Fellows
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Asian Transformations in ActionThe
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iiiCONTENTSAbout the BookAcknowledg
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V. APPENDICESCultivation of Transfo
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The Regional Project, entitled “C
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ixTHE CONTRIBUTORS(in alphabetical
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MYFEL JOSEPH PALUGA is a faculty me
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xixOVERVIEWCzarina Saloma-Akpedonu,
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233Day 3, Tuesday, 27 November 2007
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JOSIE M. FERNANDEZExecutive Council
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237MARY RACELISProfessorial Lecture
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239NAPAT TANGAPIWUTInstitute of Asi
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Persistent problems, promising solu
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strategy found their way into a bus