SPECIFICITIES OF GLOBALIZATION 177Figure 4: Image of the Buddha’s head on a music booklet.a booklet produced by a Soto Zen sect; another is thehead part of a Buddha image on the cover of the book,Japanese Club Groove Disc Guide (see Figures 3 and 4).Conclusion and ImplicationsBefore the research began, my basic thought was thatthere might be some lessons that could be learnedfrom the Japanese experience for Thailand, but manyJapanese monks I met told me that th<strong>in</strong>gs were theother way around. Some even felt that JapaneseBuddhism had come to a cul-de-sac of materialismand, <strong>in</strong> fact, Thailand was still <strong>in</strong> a far better situation.Some Japanese temples drew <strong>in</strong>spiration from Socially-Engaged Buddhists <strong>in</strong> Thailand and tried to apply itto their communities. There are, <strong>in</strong> fact, a number of<strong>in</strong>dividuals who are work<strong>in</strong>g on this, try<strong>in</strong>g to rescuespirituality from material corruption.I do agree with and respect such efforts. However, itmust be said that Socially-Engaged Buddhists are reallya m<strong>in</strong>ority <strong>in</strong> Thailand while the majority seems to bemoved by waves of modernization, Westernization,consumerism and globalization. Certa<strong>in</strong>ly, criticism on<strong>in</strong>creas<strong>in</strong>gly materialistic religion has to be made but,<strong>in</strong> my op<strong>in</strong>ion, there seems to be an unbridgeable gapbetween the two camps. My po<strong>in</strong>t is that to simplycondemn consumerism and materialism is not enough,but we must also understand its <strong>in</strong>ner logic, how itworks <strong>in</strong> everyday life, as well as how it seeps <strong>in</strong>to andtransforms spirituality. We must take <strong>in</strong>to account howreligions are part and parcel with society and history,and when people’s way of liv<strong>in</strong>g changes, religions arealso affected, both <strong>in</strong> form and content. If one wantsto subvert consumerism or other such illnesses, moreunderstand<strong>in</strong>g about them is necessary first.What I argued <strong>in</strong> this paper, therefore, runs aga<strong>in</strong>stthe recently generally accepted dualist discourse thatputs the Global <strong>in</strong> dist<strong>in</strong>ctive opposition with theLocal, <strong>in</strong> which the latter is often seen as <strong>in</strong>ferior,threatened and <strong>in</strong> need of be<strong>in</strong>g saved. While I amnot naïvely repudiat<strong>in</strong>g that such dualism does notexist or contend<strong>in</strong>g that the Local should not be saved,to simple-m<strong>in</strong>dedly perceive and def<strong>in</strong>e ‘the Local’should be cautioned aga<strong>in</strong>st: the problem does not liewith any locality but with our perception of it. In thedualist perspective, the Local is static, slow, sluggishand represent<strong>in</strong>g a good, former time—which ofteneasily becomes an object of glorification <strong>in</strong> nationalisticrhetoric or of romanticization <strong>in</strong> many versions oflocalism—set <strong>in</strong> opposition to the flux of the speedy andever-chang<strong>in</strong>g Global. My study, while employ<strong>in</strong>g theterms East/West and Global/Local, attempted to movebeyond simple conceptual antagonisms by illustrat<strong>in</strong>gthroughout the text that these b<strong>in</strong>ary identities are, <strong>in</strong>fact, <strong>in</strong> relationship with each other and are closer toeach other than is usually thought, exemplified hereby the fact that Japanese spirituality was brought <strong>in</strong>toits present form by a comparison with its ‘Western’counterpart, and it is still constantly be<strong>in</strong>g constructedthrough this representation, which provides an avenuefor consumption. It shows how it is drawn <strong>in</strong>to andbecomes a part of visual culture, fashionable trends andan Orientalism-like relationship. 4 Clarke (1997) showsthat the reversal (i.e., the <strong>in</strong>fluence of the ‘East’ onthe ‘West’) is also pervasive. At the same time, hav<strong>in</strong>gargued aga<strong>in</strong>st fixed positions, I have postulated anotherimportant po<strong>in</strong>t <strong>in</strong> this essay, to prevent ourselves fromassum<strong>in</strong>g the other extreme end of the spectrum, whichis to nihilistically claim that everyth<strong>in</strong>g is just discoursesand noth<strong>in</strong>g exists and ‘anyth<strong>in</strong>g goes’: the b<strong>in</strong>aryoppositions will not disappear just because we sayso. There is a constant construction, re-construction,affirmation, implementation and consumption ofthem <strong>in</strong> society which should not be ignored, althoughthey should not be accepted at face value either. Thisposition of not fully accept<strong>in</strong>g or ignor<strong>in</strong>g <strong>in</strong> criticism isimportant <strong>in</strong> chart<strong>in</strong>g concepts that are dangerous butnecessary.If, out of these, I am go<strong>in</strong>g to give perhaps any clearand practical recommendations, I would say that I donot have any for spiritual <strong>org</strong>anizations, but may haveone that is directed more at lay persons, who are <strong>in</strong> themidst of consumerism, globalization and so on, andlook<strong>in</strong>g at religions and spirituality as outsiders. Therecommendation would be to go back to where I startedthis essay, that we can never grasp reality but only chaseit, <strong>in</strong>clud<strong>in</strong>g the reality of religions. This does not meanthat we should not try to understand anyth<strong>in</strong>g at all,but one conclusion we might come to only pushes usaway from approach<strong>in</strong>g the same reality from other<strong>Asian</strong> <strong>Transformations</strong> <strong>in</strong> <strong>Action</strong>The Work of the 2006/2007 API Fellows
178 SPECIFICITIES OF GLOBALIZATIONperspectives. In other words, we have to be careful ofthe limitedness of our perception, of what we consumeand believe. Only with this awareness of the limitationof the self can we allow Diversity—not only of physicalappearance, such as ethnicity as generally understood,but also diversity of the mean<strong>in</strong>gs of th<strong>in</strong>gs—to trulyexist and operate.NOTES1I do not want to drop names here, but <strong>in</strong> order to confirmthat this is not just a personal imag<strong>in</strong><strong>in</strong>g, but that someacademics have already taken it very seriously, I wouldlike to refer to Jacques Derrida, who co<strong>in</strong>ed the termdifférance to expla<strong>in</strong> the process <strong>in</strong> which words, what wewrite, read, speak, always defer mean<strong>in</strong>g—although myexperience here may be a simpler version of différance. InDerrida’s deconstruction, <strong>in</strong> which différance operates,to f<strong>in</strong>d a mean<strong>in</strong>g of a concept/sign <strong>in</strong>volves a process ofpo<strong>in</strong>t<strong>in</strong>g beyond itself, of always referr<strong>in</strong>g to someth<strong>in</strong>gelse, someth<strong>in</strong>g different. The concept/sign is, therefore,never fully present, and its mean<strong>in</strong>g is always deferred.Likewise, when I was <strong>in</strong> the field of research, I wouldhave liked to capture the reality of it. But all I found weremany versions of it, told by many people as they perceivedit. These multiple explanations of reality are endless, andthe reality (if there is one beh<strong>in</strong>d those explanations),thus, is always deferred. When I held to one version ofan explanation of reality, I pushed away other possibleversions. Realiz<strong>in</strong>g this, therefore, I was <strong>in</strong> a constant stateof “chas<strong>in</strong>g reality.”2For the same reason as Note 1, I would like to refer hereto what Foucault calls the empirico-transcendentaldoublet—where one is <strong>in</strong> the reluctant state of be<strong>in</strong>g boththe subject and object of gaz<strong>in</strong>g (Foucault 1994).3 It should be noted that this representation and mix<strong>in</strong>gacross cultures also took place long before the modernperiod and has cont<strong>in</strong>ued to take place s<strong>in</strong>ce then.4 It should be mentioned here that a k<strong>in</strong>d of ‘<strong>in</strong>ternalOrientalism’ also exists, such as how the Japanese view,say, Ok<strong>in</strong>awa or Thailand, and how Bangkokians viewother parts of Thailand, but this is beyond the scope ofthis paper.and the Arcades Project. Cambridge, Mass.: MIT Press, 1989.Clarke, John. Oriental Enlightenment: The Encounter between<strong>Asian</strong> and Western Thought. London: Routledge, 1997.Derrida, Jacques. Positions. Trans. Alan Bass. Chicago:University of Chicago Press, 1981.Du Bois, William E. B. The Souls of Black Folk. London:Pengu<strong>in</strong> Classics, 1989.Foucault, Michel. The Archaeology of Knowledge. London:Tavistock Publications, 1972.__________. The Order of Th<strong>in</strong>gs. New York: V<strong>in</strong>tage Books,1994.Geertz, Clifford. The Interpretation of Cultures. New York:Basic Books, 1973.Josephson, Jason. “When Buddhism Became a “Religion”:Religion and Superstition <strong>in</strong> the Writ<strong>in</strong>gs of Inoue Enryo.”Japanese Journal of Religious Studies 33.1 (2006): 143-168.Loy, David. “Review of Nietzsche and Buddhism: A Study<strong>in</strong> Nihilism and Ironic Aff<strong>in</strong>ities by R.G. Morrison.” <strong>Asian</strong>Philosophy 8.2 (July 1998): 129-131.Mena, Paul. Tenement Landscapes. Trans. Kazue Daikoku.Tokyo: Happa-no-Kofu, 2001.Prendergast, Christopher. The Triangle of Representation. NewYork: Columbia University Press, 2000.Reader, Ian. Religion <strong>in</strong> Contemporary Japan. Honolulu:University of Hawaii Press, 1991.Screech, Timon. The Western Scientific Gaze and PopularImagery <strong>in</strong> Later Edo Japan: The Lens with<strong>in</strong> the Heart.Cambridge: Cambridge University Press, 1996.Tippakarawongse Mahakosadibbhadee (Kum Bunnag),Chao Phraya. Nang Sue Sadang Kijjanukij [Note on VariousMatters]. 1867. Bangkok: Khurusapha, 2002.REFERENCESBauman, Zygmunt. Postmodernity and its Discontents.Cambridge: Polity, 1997.Befu, Harumi. Hegemony of Homogeneity. Melbourne: TransPacific Press, 2001.Buck-Morss, Susan. The Dialectics of See<strong>in</strong>g: Walter Benjam<strong>in</strong><strong>Asian</strong> <strong>Transformations</strong> <strong>in</strong> <strong>Action</strong>The Work of the 2006/2007 API Fellows
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Asian Transformations in ActionThe
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iiiCONTENTSAbout the BookAcknowledg
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V. APPENDICESCultivation of Transfo
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ixTHE CONTRIBUTORS(in alphabetical
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MYFEL JOSEPH PALUGA is a faculty me
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xixOVERVIEWCzarina Saloma-Akpedonu,
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JOSIE M. FERNANDEZExecutive Council
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237MARY RACELISProfessorial Lecture
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