Asian Transformations in Action - Api-fellowships.org

COLLAGES OF BETTERMENT 195mass media and personal channels if it wants to speedup the diffusion process at any level.NOTES1 Personal media means a person who is a sender in theinterpersonal and intergroup media systems. Personalmedia may be composed of leaders in a community andpersons from outside the community, such as specialistsfrom government agencies or NGOs.2 Specific media means media produced for specific contentand receivers. Specific media include the printed media,electronic media and activity media.3 Six focus group discussions were conducted: Malitbogon 22 November 2006, Riverside on 27 November2006, Zamora on 29 November 2006, Campagao on4 December 2006, Batuan on 5 December 2006, andCansumbol on 6 December 2006.4Farmers’ rights are rights arising from the past, present andfuture contributions of farmers in conserving, improvingand making available plant genetic resources, particularlythose in the centers of origin/diversity (InternationalUndertaking on Plant Genetic Resources, Resolution5/89, November 1989). Farmers’ rights consist of: rightsand relationship to land; rights to conserve, develop andfreely share plant genetic resources; rights to marketagricultural products; rights to technology and knowledge;rights to participate in decision-making; and other relatedrights (SEARICE Review, December, 1996).5Of the different types of media (e.g., television, radio,newspapers), the radio is the most accessible torespondents.REFERENCESAppadurai, Arjun. “Modernity at Large: Cultural Dimensionsof Globalization.” Public Worlds. Vol. 1. Minneapolis:University of Minnesota Press, 1996.Community Biodiversity Development and ConservationProgram- Bohol Project. Farmers’ Evaluation and Selection ofRice Varieties in Three Selected Villages in Bilar and Dagohoy,Bohol, Philippines. Technical Report Series of CBDCSoutheast Asia Program. SEARICE, 2001.Community Biodiversity Development and Conservation(CBDC) Program. Pathways to Participatory Farmer PlantBreeding: Stories and Reflections of the Community BiodiversityDevelopment and Conservation Program. Manila: SEARICE,2006.Johnston, Hank and Bert Klandermans. Eds. “The CulturalAnalysis of Social Movements.” Social Movement and Culture.London: UCL Press Limited, 1995.Kaewthep, Kanjana. Media for Community. Bangkok: ThailandResearch Fund, 2000.Mercado, Cesar M. “Development CommunicationManagement.” J. Dev.Comm. 2.2 (Dec. 1991): pp.__.Smolders, H. Ed. Enhancing Farmers’ Role in Crop Development:Framework Information for Participatory Plant Breeding inFarmer Field Schools. PEDIGREA publication. Netherlands:Centre for Genetic Resources, 2006.Southeast Asia Regional Initiatives for CommunityEmpowerment (SEARICE). Proposal of the CommunityBiodiversity Development and Conservation (CBDC) Program.Manila: CBDC Philippines (Bohol) Project, 1995.Southeast Asia Regional Initiatives for CommunityEmpowerment (SEARICE). “What do farmers have to sayabout farmers’ rights?” SEARICE REVIEW Dec. 1996.Southeast Asia Regional Initiatives for CommunityEmpowerment (SEARICE). Profile of Farmer-Breeders inBohol. Manila: Community Biodiversity Development andConservation (CBDC) Program, Nov. 2002.Southeast Asia Regional Initiatives for CommunityEmpowerment (SEARICE). CBDC Bohol Project Assessment,January-June 2004. (unpublished)Southeast Asia Regional Initiatives for CommunityEmpowerment (SEARICE). Women Farmer-Breeders. Manila:Community Biodiversity Development and Conservation(CBDC) Program, 2005.Southeast Asia Regional Initiatives for CommunityEmpowerment (SEARICE). Community BiodiversityDevelopment and Conservation (CBDC) Program: CBDCPhilippines (Bohol) Project Mid-year Report for 2005 (January-June 2005). (unpublished)Southeast Asia Regional Initiatives for CommunityEmpowerment (SEARICE). Community BiodiversityDevelopment and Conservation (CBDC) Program: CBDCPhilippines (Bohol) Project Year-end Report (July-December2005). (unpublished)Southeast Asia Regional Initiatives for CommunityAsian Transformations in ActionThe Work of the 2006/2007 API Fellows