424_2061_A.B.

3..4.1.1. Informative: It is concerned with ‘plaincommunication of facts’: information, knowledge, opinions,etc. The language dimension used to transmit the informationis logical or referential; the content or ‘topic’ is the mainfocus of the communication.3.4.1.2. Expressive: It denotes the ‘creative composition’wherein the author uses the aesthetic dimension of thelanguage.2.4.1.3. Operative: The purpose is to inducebehavioural responses, i.e., to appeal to or persuade thereader or ‘receiver’ of the text to act in a certain way.3.4.1.4. Audiomedial: It refers to films and visual or spokenadvertisements which supplement the other three functionswith visual images, music, etc.Reiss proposes (ibid, 20) ‘specific translation methodsaccording to text type’. These methods can be described asfollows:1. The TT of an informative text should transmit the fullreferential or conceptual content of the ST. Thetranslation should be ‘plain prose’ without redundancy, butwith the use of explication when required.2. The TT of an expressive text should transmit theaesthetic and artistic form of the ST. The translation shoulduse the ‘identifying’ method, with the translator adoptingthe stand point of ST author.3. The TT of an operative text should produce the desiredresponse in the TT receiver. The translation should createan equivalent effect among TT readers.4. Audiomedial texts require the ‘supplementary’ method,written words with visual images and music. The text typeapproach moves translation theory beyond a considerationof lower linguistic levels, the mere words beyond even theeffect they create, towards a consideration of thecommunicative purpose of translation (Munday, 2001:76) .35