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M6 GROUP PRESENTATION1.3. Changes in group structureIn 2012, the Group did not acquire or dispose of any entities.In 2012, the following companies were incorporated to play host to new projects:− R8 SAS, of which the Group owns 33.33%, a multiplex that operates the digital broadcast of the6ter, Numéro 23 and RMC Découverte channels;− GM6 SAS, of which the Group owns 75%, a semi-professional video platform dedicated tocomedy;− AUDIENCE SQUARE SAS, of which the Group owns 10%, a platform for the buying and sellingof advertising space.Furthermore, the Group continued to take steps to streamline its group structure by carrying out thefollowing transactions:− On 19 March 2012, M6 Boutique la Chaîne was merged into Télévente Promotion;− On 20 March 2012, Télévente Promotion was merged into Home Shopping Service;− On 31 December 2012, all assets and liabilities of Société Nouvelle de Cinématographie weretransferred to DIEM 2 (renamed SNC).1.4. 2012 Highlights1.4.1. History of key dates1987: Authorisation to operate France’s 6 th analogue channel. Launch of the channel on 1 March 1987 at11.15 am.1992: Creation of M6 Interactions, the first step to business diversification.1993: Launch of the Série Club channel, the first thematic channel. Creation of the Zone Interdite andCapital magazines.1994: M6 shares listed on the Second Marché of the Paris Stock Exchange1996: M6 took part in the launch of TPS, making a 20% investment, and acquired 10% of Paris Première.Creation of the m6.fr website.1997: The Group transferred to its new Neuilly head office.1999: The Group took over Football Club des Girondins de Bordeaux (F.C.G.B) and extended its range ofpay channels with the creation of TF6.2000: Creation of the M6 Web subsidiary.2004: Launch of the M6 Boutique teleshopping channel. The Group made the full acquisition of ParisPremière. Suez Group disengaged from M6, maintaining a 5% shareholding, thus increasing thepercentage of shares held by the general public.2006: Acquisition of Mistergooddeal. Launch of W9 on free DTT. Launch of the M6 Mobile By Orangepackage. Announced merger of TPS and Canal+ France pay-TV operations in France.2007: The Group acquired the entire share capital of Téva and transferred its TPS shareholding to thenew Canal Plus France pay-TV business. SND became a shareholder of the US producer and distributorSummit Entertainment L.L.C.2008: The M6 channel topped the 100 best audiences of the year of all channels, with the France – ItalyEuro football match. Acquisition of Cyréalis Group and launch of M6Replay, the first catch-up TV servicein France.2009: F.C.G.B. crowned French Ligue 1 champion for the 2008-2009 season. M6 aired Le 19.45, thechannels’ new hosted newscast, for the first time.2010: M6 Group sold its 5.1% shareholding in Canal+ France to Vivendi.2011: M6 mobile By Orange passed the 2 million customer mark. The M6 Group launched the channelsParis Première HD and TEVA HD on Canalsat.10 - M6 GROUP - 2012 REGISTRATION DOCUMENT
M6 GROUP PRESENTATION1.4.2. 2012 financial year highlightsJanuary12: Broadcast on M6, Scènes de Ménages attracted 5.9 million viewers, which was the series’ all-timerecord at access prime time.13: The M6 Group transferred its equity investment in US cinema production and distribution companySummit Entertainment to Lions Gate.February16: Le 19’45 achieved an all-time record with 4.5 million viewers and audience ratings of 18.0% among allaudiences.20: The M6 Group was awarded the UEFA Europa League broadcasting rights for the 2012-2015seasons.March7: The M6 application was the most downloaded TV app on iPhones with more than 2 million downloads.13: M6 celebrated its 25 th anniversary.20: M6 Web strengthened its automotive division with the acquisition of Ellop Média Group’s theme-basedwebsites.April9: Audience record of all seasons for the final episode of Top Chef: 5.4 million viewers.19: Pass M6 became the first subscription-based video on-demand service to be included in the mainthree French broadband providers (Orange, SFR and Free).May14: “Global Catch Up” study published by Médiamétrie ranked M6 Replay as the leading catch up serviceon IPTV.20: W9 is the best known DTT channel in France with an awareness rate of 89%, according toObservatoire 2012 CSA on the awareness of DTT, cable and satellite channels.20: Girondins de Bordeaux finished in 5 th place in the Ligue 1 championship, thus qualifying for the EuropaLeague.June12: Best ratings of the year for W9 with the broadcast of Pretty Woman, which attracted 1.9 million viewersand 12.2% of under 50 year-old housewives, an historic record for the channel.14: Turbo celebrated its 25 th anniversary by making all its archives available on turbo.fr.19: Record audience for UEFA Euro 2012’s France vs. Sweden match watched by 12.2 million viewers(44.5% audience share), which was the channel’s second best historical performance.July9: M6 web launched a new version of M6 and W9’s mobile applications and catch-up TV services.August27: L’Amour est dans le Pré attracted 6.3 million viewers, with a share of 27.3% of all audiences.September20: Première of the Sister Act musical at the Mogador theatre in Paris.17: Historical record for L’amour est dans le pré, which attracted 7 million viewers.October8: The prime-time showing of Scènes de Ménages had its best audience performance since it waslaunched and achieved an all-time record for a prime-time French drama broadcast by M6, with 6.3 millionviewers.31: M6 Web acquired Tom’s Games websites jeuxvideoPC.com and jeuxvideo-flash.com.November16: Release of Chapitre 4 Révélation 2ème partie, the latest instalment of the Twilight series, which brokethe saga’s box office record with 4.5 million cinema tickets sold.M6 GROUP - 2012 REGISTRATION DOCUMENT - 11
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CORPORATE GOVERNANCERobin LEPROUX 2
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CORPORATE GOVERNANCESHARE CAPITAL33
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SHARE CAPITALStock market performan
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RISK FACTORS AND MANAGEMENTRISK FAC
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2012 FINANCIAL REPORT2012 FINANCIAL
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2012 FINANCIAL REPORT5.1.1.2. Conso
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2012 FINANCIAL REPORT5.1.2.2. M6 TV
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2012 FINANCIAL REPORTAdvertising an
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2012 FINANCIAL STATEMENTS AND RELAT
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COMBINED GENERAL MEETING OF 13 MAY
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OTHER INFORMATIONiv.Reports of the
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