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M6 GROUP PRESENTATIONNationwide audience ratings (4+ year olds):% 2012 2011 2010 2009 2008 2007 2006 2005M6 11.2% 10.8% 10.4% 10.8% 11.0% 11.5% 12.5% 12.6%TF1 22.7% 23.7% 24.5% 26.1% 27.2% 30.7% 31.6% 32.3%France 2 14.9% 14.9% 16.1% 16.7% 17.5% 18.1% 19.2% 19.8%France 3 9.7% 9.7% 10.7% 11.8% 13.3% 14.1% 14.7% 14.7%Canal+ 2.9% 3.1% 3.1% 3.1% 3.3% 3.4% 3.4% 3.6%France 5 3.5% 3.3% 3.2% 3.1% 3.0% 3.3% 3.1% 3.1%Arte 1.8% 1.5% 1.6% 1.7% 1.7% 1.8% 1.7% 1.8%TOTAL historic channels audienceshare **Nationwide audience ratings (4+ year olds)66.8% 65.2% 68.1% 72.1% 76.3% 82.5% 86.2% 87.9%W9 3.2% 3.4% 3.0% 2.5% 1.8% 1.0% 0.4% 0.1%TMC 3.6% 3.5% 3.3% 2.6% 2.1% 1.3% 0.8% 0.3%NT1 2.1% 1.9% 1.6% 1.4% 1.0% 0.6% 0.3% n.aNRJ 12 2.4% 2.3% 1.9% 1.5% 1.0% 0.4% 0.2% n.aVirgin 17 / Direct Star 1.2% 1.2% 1.0% 0.7% 0.5% 0.4% 0.2% n.aGulli 1.9% 2.1% 2.2% 1.8% 1.5% 0.8% 0.4% n.aFrance 4 2.1% 2.0% 1.6% 1.1% 0.9% 0.4% 0.1% 0.1%Direct 8 2.3% 2.3% 2.0% 1.4% 0.7% 0.3% n.a n.ai>Télé 0.8% 0.8% 0.7% 0.5% 0.3% 0.3% 0.2% n.aBFM TV 1.8% 1.4% 0.9% 0.7% 0.4% 0.2% n.a n.aTOTAL DTT channels audience share 22.0% 23.1% 19.7% 15.2% 11.1% 5.9% 2.7% 0.9%*TOTAL cable and satellite channelsaudience share **11.2% 11.7% 12.2% 12.7% 12.6% 11.6% 11.0% 11.2%TOTAL 100% 100% 100% 100% 100% 100% 100% 100%* M6 estimate** Until 2011 inclusive, France 5 was considered a historic channel before 7pm and a DTT channel after 10pm, whilst Arte was considered a historicchannel after 7pm and as a DTT channel before 7pm.Source: Médiamétrie Changes in TV viewing patterns caused by new technologiesThe advent of new media and the rapid development of the internet, supported by the rollout of thetelecom operators’ high-speed broadband, very high speed through optic fibre and triple play (Internet,television, landline) packages had an influence on TV viewing patterns. These developments improveviewers’ experience, who benefit from better picture quality (HD) and can now have access to on demandformats (catch-up TV platforms) or as mobile TV (3G reception). However, the growing penetration of newmedia did not prevent the Individual Watching Time (IWT) of television from increasing over the last tenyears, with consumption peaking in 2012.16 - M6 GROUP - 2012 REGISTRATION DOCUMENT
M6 GROUP PRESENTATIONIndividual Watching Time (4+ year olds)Hours: minutesSource: Mediamat / Médiamétrieb) Advertising market Changes in the multimedia and TV advertising marketAdvertising expenditure (gross) – Multimedia:Source: Kantar Media20122011€ millions % change € millionsTotal TV * 9,803.1 4.5% 9,382.4Historic channels 6,079.1 1.5% 5,989.0DTT channels 2,868.3 13.9% 2,517.9Cab/Sat channels 855.7 (2.3%) 875.4Press 7,533.8 (2.7%) 7,742.9Radio 4,305.4 3.7% 4,152.0Internet ** 2,938.3 3.3% 2,845.4Billboards 2,926.5 (6.6%) 3,132.3Cinema 380.8 0.3% 379.9TOTAL 27,887.8 0.9% 27,634.9* including self-promotion** gross online advertising expenditure, excluding sponsored linksDevelopments in the multiyear multimedia advertising market (Press, Television, Billboard Advertising,Radio, Internet, and Cinema) highlighted the following trends:• 2012 was a "challenging and mixed" year (Kantar Media Intelligence), marked by a nearstagnation of gross advertising expenditure (up 0.9% to €27.9 billion), and a decline in volumeM6 GROUP - 2012 REGISTRATION DOCUMENT - 17
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2012 FINANCIAL REPORT2012 FINANCIAL
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