to download the 2012 registration document. - Groupe M6

M6 GROUP PRESENTATIONThe amendment to W9’s agreement sets the number of original programmes to be broadcast in audiodescriptionat 6 in 2012 and 12 from 2013 onwards.6ter’s licence did not impose any obligations on the channel in 2012.• Signalling codeAs part of its mission to protect young viewers, the CSA has established a rating system for programmesand a signalling code, which M6 Group’s channels must adhere to. Channels may broadcastprogrammes aimed at all audiences, and, depending on broadcasting time, category II (viewers must beat least 10 year olds), III (+12) and IV (+16). M6 and W9 are not authorised to broadcast programmesclassified as category V (+18).6ter is not permitted to broadcast category III programmes before 10pm and is not authorised tobroadcast category IV programmes.• Advertising commitmentsConcerning advertising, the Law n° 93-122 of 22 January 1993 (the "Loi Sapin”) governs the relationshipbetween advertisers, their agents and the advertising media.Other regulations that relate to the broadcasting of advertising spots arise from the Code of PublicHealth, from the Law of 30 September 1986 already mentioned, and from Decree n° 92-280 of 27 March1992. It should be noted that as of 27 February 2007, advertising or promotional messages for certainfoods and beverages must be accompanied by relevant health information.A number of amendments were made between 2008 and 2010 to the advertising regulations that applyto M6 and W9.The Decree n°92-280 of 27 March 1992, amended by the Decree n° 2008-1392 of 19 December 2008,set the regulations applying to television advertising, self-promotion and teleshopping and authorised:- an extension of the average advertising time allowable during one hour from 6 to 9 minutes, withthe maximum allowable hourly advertising time remaining at 12 minutes;- a change in the method of counting, clock time replacing moving time.In addition, the Law n°2009-258 of 5 March 2009 relating to audiovisual communication and new publictelevision services proceeded with:- the reform of the public television service by providing for the partial elimination of commercialadvertising on the national channels of France Télévisions between 8pm and 6am with effect from 5January 2009;- the transposition of the SMA Directive by extending the competence of the CSA to on-demandaudiovisual media services,and also provided for:- the introduction of a second advertisement break during audiovisual and cinematographic works;- the authorisation of product placement, in accordance with the terms and conditions defined by theCSA in its decision dated 16 February 2010, amended by its decision dated 24 July 2012. It statesthat product placement is authorised within this framework in film works, audiovisual drama andmusic videos, providing these programmes are not intended for children.With regard to 6ter, the channel is not permitted to broadcast advertisements before 10pm that promotevideos games and videogrammes of works that are prohibited or not recommended for the under 12s.M6 GROUP - 2012 REGISTRATION DOCUMENT - 47