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SUSTAINABLE DEVELOPMENT AND CORPORATE RESPONSIBILITY7.4.3. Fit-forfor-purpose governance structuresM6 corporate governance principles comply with standards and laws applicable in France. Since 2000,Métropole Télévision has been a limited liability company with an Executive Board and a SupervisoryBoard, which offers a clear separation between Group operational management and the supervision ofthat management.In addition, contributing to preventing any excessive control and thus preserving a balance betweenshareholders, the cap on the number of voting rights and the organisation of corporate governance isrepeated in the bylaws, pursuant to Article 2 of the agreement concluded with the CSA, which statesthat:- Within the framework of the provisions of Article 28 and paragraph 1 of Article 39 of the Law of30 September 1986, no shareholder or group of shareholders acting in concert may hold morethan 34% of the total number of voting rights. No bylaw provision may call into question this cap,either directly or indirectly. This is a provision of the authorisation granted pursuant to Article 42-3of the Law of 30 September 1986, as amended.- At least a third of Supervisory Board members must be independent. A member of theSupervisory Board is deemed independent when he/she has no relationship of any kind with theCompany, its Group or its management likely to compromise the exercise of his/her freejudgement.Lastly, within the M6 Group, there is an internal control mechanism with the objective of providing themeans to achieve the objectives, both operational and financial, set by the Executive Board. The variousprocedures established enable the control of management action as well as the proper conduct oftransactions, while preventing risks. This system guarantees reliable and accurate accounting information.7.4.4. Balanced and transparent relations with partnersThe role of the M6 Group with everyone it deals with such as shareholders, advertisers, viewers,customers or suppliers, is to maintain balanced and transparent relations with them.In that respect, the Ethics Code to which all employees must adhere sets a number of principles referredto in section 7.1.8 of this management report.7.4.4.1. ShareholdersThe M6 Group places a strong emphasis on financial communication in order to deliver exact, preciseand fair information to all shareholders, in accordance with applicable French standards and regulations.Seeking to be attentive to the financial community and its shareholders in this matter, the Group set upnew information supports for individual and institutional shareholders, via a website dedicated to currentfinances in French and English: www.groupem6.fr/rubrique FinancesShareholders may contact the Company using the dedicated e-mail address: actionnaires@m6.fr.In addition M6 regularly responds to questionnaires from non-financial rating agencies and maintainsdirect relations with socially responsible investors (SRIs) who can therefore underpin their assessments onthe basis of in-depth discussions held in full transparency.7.4.4.2. AdvertisersRelations with presenters and advertising agencies are governed by the Law of 1 April 1993, the socalled"Loi Sapin", which guarantees a perfectly transparent advertising market.7.4.4.3. SuppliersRelations with suppliers, particularly programme producers are governed by multi-year contracts asregards US studios (films series), that ensures smooth exchange of content. In addition, M6 Group playsa major role in creating French and European audiovisual and cinematic works, by dedicating a significant266 - M6 GROUP - 2012 REGISTRATION DOCUMENT
SUSTAINABLE DEVELOPMENT AND CORPORATE RESPONSIBILITYpart of its advertising revenue to numerous co-productions and by reserving part of its investments forindependent producers.More generally, M6 Group is pursuing a policy that aims to develop sustainable and balanced relationswith its suppliers and sub-contractors: for all of its purchases, M6 follows an approach that aims to takeinto account not only economic factors but also social, corporate and environmental factors too. Thispolicy is adhered to by the purchasing divisions of the various entities and subsidiaries of the Group.7.4.4.4. ViewersIn order to strengthen dialogue with viewers and to reply to their queries as soon as possible, the M6Group has set up a fully dedicated service for each channel. Building on this success, M6 Group alsooffered its viewers “6ter et vous”, which has been available since 12 December 2012, the day of thelaunch of 6ter, its third free-to-air channel.In 2012, the 3 websites “M6 et vous.fr”, “W9 et vous.fr” and “6ter et vous”, devoted to viewers, recordedalmost 3 million hits.This procedure is used by the Group to improve its programming service and each day a summary of thevarious comments is created and distributed to the teams, who are dedicated to reviewing theseexpectations and viewer feedback.In addition, more than 20,000 viewer queries were processed by e-mail (80%), by phone (18%) and bypost (2%). The number of queries thus dropped by about 30% between 2011 and 2012, clearlydemonstrating the change in viewer behaviour since the dedicated sites were created.7.4.4.5. At the service of consumersThe M6 Group, with the development of its Ventadis business (Distance Selling) acquired real expertise incustomer relationship management, from the original order to customer service, to deal with all calls andrequests in the best timeframes and conditions. MisterGoodDeal was thus voted “best customer serviceof 2012” (Inférence Opérations - Viséo Conseil survey carried out between May and July 2011).In 2010, Ventadis also achieved the AFAQ ISO 9001 Quality Certification for its “supply chain activities”,including customer relations, logistics and the Chilly-Mazarin distribution centre. This certificate wasrenewed by AFAQ in July 2011, with the extension of its scope to stores and collection points, thenmaintained at the end of the follow-up audit which took place in June 2012. With more than 400customer service operators and 50,000 m 2 of dedicated warehousing, Ventadis thus does everything inits power to provide the best possible service for each of the 3 million parcels shipped every year.M6 GROUP - 2012 REGISTRATION DOCUMENT - 267
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M6 GROUP PRESENTATION1. M6 Group pr
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