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M6 GROUP PRESENTATIONMusic represents 50% of airtime and is a major feature of W9, which puts it forward in all its forms:videos, concerts, shows, rankings and music gameshows. W9 continued its innovative programmingpolicy in 2012 with the broadcast of major prime time events such as La meilleure danse 2.W9 also broadcasts prestigious sporting events, including a number of Europa League matches,entertainment shows, magazines and reality TV shows, as well as series and movies. W9 has developedan ambitious policy in the production of innovative entertainment, such as the reality series "Les Chtis",and a significant effort in the production of original investigative reports to strengthen major prime timemagazines (Enquête d’action, the factual magazine, Enquête Criminelle, the magazine of everyday newsitems and Vies croisées, the magazine of everyday life).Strong audience performance has enabled W9 to become the prime-time leader among DTT channels,which went hand-in-hand with an increase in the channel’s advertising revenues in 2012.Most advertising sectors, including the major sectors of food and drink, health and beauty,telecommunications, etc. increased their expenditure this year on the channel. 6ter channelOne of the 6 new free-to-air DTT channels, 6ter was launched on 12 December 2012. It is the M6Group’s third free-to-air channel, and for this reason builds on the Group’s channels’ strong track recordwith a single goal of offering original, unifying programming, which appeals to people and shares valuesembodied by an easy-to-watch, engaging and uplifting line-up.6ter is a channel designed to be watched by all the family at any time of the day, based on the idea ofcollective viewing. Its varied programming is structured around several key genres: family dramas,magazine programmes, documentaries, entertainment and youth programmes.It already has the largest audience of the 6 new DTT channels.b) Pay digital channelsPay digital channels are distributed on all broadcasting platforms and media (cable, satellite, broadband,mobile), with a view to maximising the potential of subscribing households/individuals. This extensivedistribution enables them to attract targeted or more general-interest audiences, depending on eachchannel’s positioning, and as a result offer commercial breaks that meet the objectives of advertisers’campaigns. Therefore, the Group has developed a family of 7 pay channels (excluding Girondins TV) tocomplement free-to-air channels, with strong and identity-building positioning, with the intent of makingeach of these channels a benchmark in its niche market (Paris Première for upper class targets, Téva forwomen).Summary table of broadcasting network by channel (at 31 December 2012):Free DTT Pay DTT Cable Satellite Broadband MobileParis PremièreTévaM6 Music HitsM6 Music BlackM6 Music ClubTF6*Série Club*Girondins TVunscrambled* broadband via CanalSatSource: M622 - M6 GROUP - 2012 REGISTRATION DOCUMENT
M6 GROUP PRESENTATIONChange in the number of households (4+ year old) equipped to receive M6 Group’s pay channelsNumber of households equipped to receive M6 Group’s pay channelsDecember 2012 December 2011% of% ofEquippedEquippedhouseholdshouseholdshouseholdshouseholdsequipped withequipped with(millions)(millions)TVTVTéva 10.7 40% 10.4 40%Paris Première* 8.7 32% 8.4 31%M6 Music Hits 4.9 18% 4.7 18%M6 Music Club / M6 Music Black 2.2 8% 2.2 8%TF6 5 18% 5.2 19%Série Club 4.3 16% 4.4 16%Girondins TV 1.2 5% 1.1 4%* Estimate of households (Mainland France) effectively connected, restated for subscribers to several packagesand excluding Paris Première’s unscrambled slotsSource: distributor data / M6 estimatesAccording to Kantar Media data, the cumulative advertising market share of the M6 Group’s paychannels (Paris Première, Téva, TF6 and 50% of Série Club, as well as the M6 Music channels) totalled12.6% in 2012, an increase of 0.5pp compared to 2011. Paris PremièreOn 15 December 1986 at 7pm, Paris Première was launched on Paris Cable’s channel 8. Among aconstantly changing audiovisual industry, Paris Première benefits today from growing visibility and astrong identity. Paris Première benefits from an extensive broadcasting network: cable, satellite,broadband, mobile TV (3G) as well as pay DTT since 21 November 2005, with a daily two-hourunscrambled time slot between 6.35pm and 8.35pm. More than 57 million viewers (4+ year olds) canaccess Paris Première’s unscrambled time slot (accessible to households equipped with a DTT adapter).Paris Première’s audience share for 4+ year old individuals:Source: Médiamétrie / MédiaCabSat, subscriber base to a pay packageParis Première features a rich and diverse editorial line based on live performance, discussionprogrammes and culture. The channel dedicates a significant portion of its budget to the production andacquisition of original formats. The channel’s new flagship magazines in 2012 were Zemmour et Naulleau,17 ème sans ascenseur (hosted by Laurent Baffie), and Paris Dernière.In 2011, Paris Première confirmed its extensive event-driven programming, including, in particular, livebroadcasts of theatre plays (Pas Nique au FMI, Toc Toc, etc.), and also some thematic evenings, filmcycles and many comedy shows (Lemoine man Show, Guy Bedos: rideau, etc.).Paris Première is today the pay channel that benefits from the greatest awareness among the generalpublic (source: Institut CSA – 2012 complementary channels awareness survey), as well as the thirdM6 GROUP - 2012 REGISTRATION DOCUMENT - 23
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CORPORATE GOVERNANCESHARE CAPITAL33
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RISK FACTORS AND MANAGEMENTRISK FAC
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2012 FINANCIAL REPORT2012 FINANCIAL
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COMBINED GENERAL MEETING OF 13 MAY
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OTHER INFORMATION14. ADMINISTRATIVE
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