to download the 2012 registration document. - Groupe M6

M6 GROUP PRESENTATIONM6 FilmsSAIn respect of film production, M6 Films co-produces French and Europeanfilms and also manages the pre-purchase of TV broadcasting rights on behalfof the Group. This activity comes within the framework of all Frenchbroadcasting groups’ obligation of financing the French cinema industry bycontributing a portion of their advertising revenue. M6’s investment obligationis 3.2% of the TV network’s net advertising revenue, to be reinvested in Frenchand European cinema production.The Group’s TV production activities are driven by three separate production companiesMétropoleProductionSAMétropole Production operates all of the Group’s technical productionresources and media management, and produces audiovisual works andprogrammes for the M6 channel. In particular, it produces some of thechannel’s flagship programmes such as Turbo and M6 Kid (delegatedproduction).C. ProductionsSAC. Productions is the second mainstay of this segment, which primarilyproduces M6 TV channel news magazines, such as Capital, Zone Interdite,Enquête Exclusive, 66 Minutes, 100% Mag, as well as Enquêtes Criminelles onbehalf of W9.Studio 89SASStudio 89 Productions produces, both for the M6 channel and the Group’sother channels, a significant number of different formats, including Top Chef,Un dîner presque parfait, Pékin Express and Accès Privé for M6, as well as Enquête d’action and La Belle et ses princes presque charmants for W9 andNorbert et Jean: le Défi for 6ter.1.5.1.2. Market trends in the TV business and Group positioninga) Structural changes in the TV market Constantly improving household equipmentToday, practically all French households have a television (98.3% according to Médiamétrie). In fact, morethan half own two or more TV sets.Sales of televisions fell in 2012, with 7 million sold as opposed to 8.2 million in 2011, whilst over theprevious 8 years, sales grew continuously, driven by recent technological innovations such as the digitalswitchover, the increase in screen size, 3D and connected TV.The penetration rate of widescreen and HD compatible TV sets rose considerably, with three quarters ofFrench households, almost 20 million, owning at least one television compatible with high definitionbroadcasting. This success is explained, in particular, by the development in the offering of high definitionprogrammes and the decrease in the price of televisions (CSA French audiovisual industry key figures –2012 second half year issue). The advent of digital television and access ato a growing number of channelsSince 2011, all households equipped with a TV set have had access to digital television. This growthchiefly results from the development of free DTT. In fact, 16.3 million households (61% of householdsequipped with a television) have access to DTT.14 - M6 GROUP - 2012 REGISTRATION DOCUMENT