to download the 2012 registration document. - Groupe M6

M6 GROUP PRESENTATIONMusic represents 50% of airtime and is a major feature of W9, which puts it forward in all its forms:videos, concerts, shows, rankings and music gameshows. W9 continued its innovative programmingpolicy in 2012 with the broadcast of major prime time events such as La meilleure danse 2.W9 also broadcasts prestigious sporting events, including a number of Europa League matches,entertainment shows, magazines and reality TV shows, as well as series and movies. W9 has developedan ambitious policy in the production of innovative entertainment, such as the reality series "Les Chtis",and a significant effort in the production of original investigative reports to strengthen major prime timemagazines (Enquête d’action, the factual magazine, Enquête Criminelle, the magazine of everyday newsitems and Vies croisées, the magazine of everyday life).Strong audience performance has enabled W9 to become the prime-time leader among DTT channels,which went hand-in-hand with an increase in the channel’s advertising revenues in 2012.Most advertising sectors, including the major sectors of food and drink, health and beauty,telecommunications, etc. increased their expenditure this year on the channel. 6ter channelOne of the 6 new free-to-air DTT channels, 6ter was launched on 12 December 2012. It is the M6Group’s third free-to-air channel, and for this reason builds on the Group’s channels’ strong track recordwith a single goal of offering original, unifying programming, which appeals to people and shares valuesembodied by an easy-to-watch, engaging and uplifting line-up.6ter is a channel designed to be watched by all the family at any time of the day, based on the idea ofcollective viewing. Its varied programming is structured around several key genres: family dramas,magazine programmes, documentaries, entertainment and youth programmes.It already has the largest audience of the 6 new DTT channels.b) Pay digital channelsPay digital channels are distributed on all broadcasting platforms and media (cable, satellite, broadband,mobile), with a view to maximising the potential of subscribing households/individuals. This extensivedistribution enables them to attract targeted or more general-interest audiences, depending on eachchannel’s positioning, and as a result offer commercial breaks that meet the objectives of advertisers’campaigns. Therefore, the Group has developed a family of 7 pay channels (excluding Girondins TV) tocomplement free-to-air channels, with strong and identity-building positioning, with the intent of makingeach of these channels a benchmark in its niche market (Paris Première for upper class targets, Téva forwomen).Summary table of broadcasting network by channel (at 31 December 2012):Free DTT Pay DTT Cable Satellite Broadband MobileParis PremièreTévaM6 Music HitsM6 Music BlackM6 Music ClubTF6*Série Club*Girondins TVunscrambled* broadband via CanalSatSource: M622 - M6 GROUP - 2012 REGISTRATION DOCUMENT