to download the 2012 registration document. - Groupe M6

SUSTAINABLE DEVELOPMENT AND CORPORATE RESPONSIBILITY7.2.3.2. Prevent, act and increase awareness of public health challengesFor many years, a Group mechanism, set up both on Group channels and on the Internet, has been putin place to support the Sidaction campaign against AIDS, which ran from 30 March to 1 April 2012. TheGroup’s channels, supported by presenters, has made the Sidaction the keynote of a number ofprogrammes, featuring announcements of the event, calls for donations, special shows, awarenessbuilding programmes, broadcasting of fundraising advertisements, etc.M6 strives to warn viewers of risks associated with alcohol and drugs in its many magazines and reports.In accordance with the Food Charter signed on 18 February 2009, in 2012 M6 broadcast more than 26hours of programming inviting viewers to visit the www.mangerbouger.fr website that promotes healthyfood and exercise.7.2.4. M6 Group, a player with a sense of solidarity7.2.4.1. The M6 corporate foundationIn 2010, the M6 Group created its own corporate foundation, having decided to get involved in thesensitive topic of prison life.The Group exercised its responsibility for a social cause that is consistent with its operations and unitesits employees around a project financed by all Group companies. This foundation was granted a budgetof €2.5 million over 5 years and is intended to improve the living conditions of prisoners and to help intheir reintegration, in particular by supporting the audiovisual activities offered to them.a) Helping and improving the quality of life of inmates: a social necessityThe Group is the first company to decide to dedicate its foundation to issues concerning the prisonenvironment. Even though life in prison and professional reintegration attract little media attention, M6Group’s project echoes a strong demand from public authorities, charities and the inmates themselves,and the Foundation developed in partnership with these stakeholders. M6 Group elected to serve thisoriginal yet natural project due to the fact that:• Television, only authorised in prison since 1985, is, for most inmates, their only window to theoutside world. The channel and the M6 Group by extension are legitimate stakeholders due totheir role as content editors and use their expertise in an often forsaken environment,• Prison is a true social issue that deserves dedicated human and financial resources so thatbeyond its punishing dimension, inmates are allowed to think things through and rebuild theirlives to integrate into society once again,• It is a difficult issue that can only be carried by a Foundation instigated by a channel whichintends to stand out from the rest and distinguish itself by its ambition and audacity.b) Activities implemented by the FoundationThe foundation’s activities aim to enable inmates to become stakeholders in their rehabilitation.Throughout its 3 years of prison based intervention, the M6 Foundation has been able to highlight thedifferent needs of inmates and to develop appropriate projects. It has chosen to concentrate on threemain themes: help with reintegration, improvement in the quality of life of prisoners and the support ofspecialised organisations.256 - M6 GROUP - 2012 REGISTRATION DOCUMENT