to download the 2012 registration document. - Groupe M6

M6 GROUP PRESENTATION Cable and satellite channels: Distribution of advertising market shares (gross data, in %)The distribution of the gross advertising market of cable and satellite channels, which totalled €855.7million in 2012, down 2.3%, potentially involves more than a hundred channels.1.5.1.3. M6 Group TV market positioning and strategy in 2012Overall, the Group’s advertising agency, M6 Publicité, achieved a total market share of 22.8% in 2012(total gross + net advertising market share, measured by adding terrestrial, DTT, cable and satelliterevenue, source Kantar Media) of the whole TV advertising market, compared to 22.4% in 2011, thusmaintaining its position as the second advertising agency in France.a) Free-toto-air television M6 channelIn a historic channel advertising market (excluding self-promotion) which increased by a moderate 1.0%in 2012 in gross data (source: Kantar Media), the M6 channel saw its gross advertising expenditure grow2.9%, translating into a 4.3% decrease in net advertising revenue. This decline was characterised by adrop in advertising volume (the advertising time of historical channels fell 3.9% over the period), and a fallin the number of brands featured on screen.Against this background, the M6 TV network managed to confirm its market shares in Food & Drink,Automotive/Transport and Distribution.The consolidation of M6’s position should be seen in the light of the channel’s strong resilience in the faceof audience fragmentation: with 11.2% ratings among all audiences in 2012, M6 was the French channelthat reported the most significant increase in audience ratings and was the only historic channel to reportgrowth. In 2012, M6 confirmed its ranking as the third nationwide channel for all audiences and thesecond most watched nationwide channel at prime time.This is evidenced by the fact that M6 is increasingly often the leading channel at night: in 2012, M6 wasthe leader for all audiences on 50 nights (compared to 41 nights in 2011 and 19 in 2010) and attractedmore than 4 million prime-time viewers on approximately one hundred occasions, which is more than onenight out of four.The best audience ratings of the year were achieved by a Euro 2012 football match, i.e. Sweden vs.France, which attracted 12.2 million viewers and was the 2 nd all-time audience performance of thechannel.All types of programmes reported strong audience growth this year (magazines, newscasts, sports,series, French drama, etc.). “L’amour est dans le pré” thus had its best season since its creation with anaverage of 6.4 million viewers.M6 was also able to assert itself at access prime-time due to the quality of its programmes. Le 19 45 andScènes de ménages thus enabled M6 to retain the lead amongst under 50 year-old housewives on morethan one night out of three. The evening newscast is beating record after record and reached 4.4 millionviewers in 2012. At the same time, Scènes de ménages beat the all-time record in its time slot with 5.9million loyal viewers.20 - M6 GROUP - 2012 REGISTRATION DOCUMENT