to download the 2012 registration document. - Groupe M6

M6 GROUP PRESENTATIONThe rollout of these services continued on all screens for all viewing modes (Live, Replay, excerpts andextras) and for every Group channel, as demonstrated by the fact that in 2012 the Group launched catchupservices for the Paris Première, Téva and 6ter channels (the newest of M6 Group’s channels).On the basis that viewers’ needs and usage have evolved with the explosion of social networks, mobilityand the use of a second screen ahead of watching TV, the Group decided to offer its viewers a wholenew digital television experience by launching, in November 2012, the first second screen service,synchronised in real time with the programmes. Mobile phone marketThe mobile phone market in France had a total of 72.0 million customers at the end of September 2012(of which 18.5 million prepaid and 53.5 million bill pay), a penetration rate of more than 110.3% of thepopulation (source: ARCEP). Orange remains the leader with a market share of 39% of mobile phones(SFR: 29%, Bouygues Telecom 16%, Free 5%, MVNO 11%). Since January 2012, there has been a newoperator with the arrival of the Iliad-Free Group.The pre-paid market is suffering from addressing a younger customer base and appeared to stagnate in2012, for the benefit of low cost, unlimited flat rate services.At the end of 2012, M6 mobile had more than 2.35 million customers.a) Business presentation1.5.2.4. VentadisThe M6 Group has also built another diversification business in a market other than advertising, whileusing the power of its media to develop its market share in distance distribution, particularly through theuse of TV air time.Ventadis, which allies teleshopping and e-commerce, is the name of the M6 Group’s distance-sellingbusiness that combines stores specialising in selling household and personal goods.The growth in distance-selling activities is linked to consumer spending, as well as to the change inpurchasing behaviours with the development and generalisation of online purchase (e-commerce).H.S.SSAM6 BoutiqueLa ChaîneSNCHome Shopping Service is the legal entity that oversees M6 Boutique, themorning show on M6, which has been on the air for the last 25 years: itsbusiness efficiency is based on clear demonstrations, specialist speakers,customer testimonials and strong special offers.Since 2004, M6 Boutique La Chaîne, a channel dedicated to teleshoppingavailable on cable, satellite and broadband, has provided viewers with 8 hoursof live programming daily, allowing them to discover products from the worldsof fashion, jewellery, beauty, cookery, etc.Due to its expertise, Ventadis develops teleshopping formats on behalf of otherbroadcasters, such as W9, Paris Première and Téva, and also on behalf ofBelgian TV channels for example. This business also operates in the infomercialsegment, which consists of short news programmes and films demonstratingproducts and how to use them.34 - M6 GROUP - 2012 REGISTRATION DOCUMENT