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M6 GROUP PRESENTATION2012 distributor rankingRanking DistributorsNumber of filmsreleased in 2012French box office*Market share1 Warner Bros. 15 22,765,382 11.21%2 20th Century Fox 23 14,621,731 7.20%3 Pathé Distribution 18 15,498,291 7.63%4 Sony Pictures 12 15,545,518 7.65%5 Walt Disney Studios 11 14,167,431 6.97%6 Mars Distribution 15 12,585,493 6.20%7 Universal Pictures 19 11,386,344 5.61%8 Metropolitan Filmexport 27 9,551,658 4.70%9 SND 13 8,662,041 4.26%10 Paramount 7 7,481,893 3.68%11 Studiocanal 15 7,042,633 3.47%12 Gaumont 7 3,302,660 1.63%* Excluding continued screening of films released in 2011Source: 2012 distributor ranking (excerpt from Le Film Français)With 13 cinema releases in 2012 (including one technical release), SND recorded 8.7 million box officesales and remained in the top ten distributors in this market and was in fourth place among Frenchdistributors.Among these releases, 7 films attracted more than half a million cinema-goers each. The last episode ofthe “Twilight” franchise drew this saga to a conclusion with unprecedented success: best start of the yearand 5 th biggest US success in 2012, “Twilight chapitre 5” beat all previous “Twilights” with 4.5 millionbox-office sales. Overall, the “Twilight” saga generated more than 19 million ticket sales in France.SND also recorded a number of successes with genre films, including “Looper” (900,000 box-officesales), “The Impossible” (600,000), “Le pacte”, “Underworld: nouvelle ère”, as well as “Ghost Rider: espritde vengeance” (500 000). Lastly, SND’s first English-speaking production, the suspense thriller movie“The Secret”, attracted more than 570,000 cinema-goers, which was one of the best scores for this typeof films. The video sales market in 2012In 2012, the French market for retail physical video (DVD and High Definition formats) amounted to €1.1billion, a decline of 8.7% compared to 2011. This market has lost more than one third of its value (€800million) over the past eight years. This decline conceals two contrasting developments: on the one hand,the growth in high definition sales, especially due to booming Blu-Ray Disc sales (€224 million, beinggrowth of 9.3% compared to 2011), and on the other hand, the decline in DVD sales (down 8.9% involume and 12.3% in value).Video format consumption in VALUE(€ millions) 2012 2011 % change Market share 2012 2011 % changeDVDs 893 1,018 (12.3%) DVD 80.0% 83.3% (3.3pp)High definition formats 224 205 9.3% High definition formats 20.0% 16.7% 3.3ppTOTAL 1,116 1,222 (8.7%) 100.0% 100.0%Source: Baromètre Vidéo CNC-GFK 2012Video format consumption in VOLUME(millions of units) 2012 2011 % change Market share 2012 2011 % changeDVDs 106 116 (8.9%) DVD 88.3% 90.2% (2.0pp)High definition formats 14 13 12.0% High definition formats 11.7% 9.8% 2.0ppTOTAL 120 129 (6.9%) 100.0% 100.0%Source: Baromètre Vidéo CNC-GFK 201228 - M6 GROUP - 2012 REGISTRATION DOCUMENT
M6 GROUP PRESENTATIONSND was the leading independent publisher in the video market (excluding “majors”) in 2009 and 2010and remained a key player in 2011 and 2012, both in physical and digital markets, with a market share ofapproximately 6% (sources SEVN).Bolstered by a catalogue of more than 1,000 films published under the M6 Video label, the video editionbusiness has a substantial position in the market, as it operates in all physical distribution channels,(supermarkets, superstores, export, corporate, newsstands, etc.). Moreover, the distribution of VODrights (TVOD, SVOD, EST, etc.) is in place across all digital platforms (around 15 customer platformsincluding Orange, i-Tunes, Canalplay and SFR).The catalogue boasts a variety of work, representing all genres from all periods of cinema, from theGendarmes saga to Lars Von Trier and David Lynch’s films, major US successes such Iron Man, Hulk, Mr& Mrs Smith, etc.), family-friendly French comedies such as Les femmes du 6ème étage and Nos joursheureux, American and international arthouse films (Harvey Milk, Dans ses yeux, etc.) and SNC’scollections of classical movies (approximately 130 films edited between 2007 and 2012, including LaPiscine, Divorce à l’italienne and Médée).2012 best-sellers include the 4 th instalment of the Twilight saga, Underworld Nouvelle ère, Ghost Rider 2,le Pacte, The Raid, etc. The main non-movie successes include shows by Audrey Lamy and LesChevaliers du fiel, as well as the boxsets of series TV Soda, Scènes de Ménages and XIII. The TV rights transfer marketThe operating cycle of the rights portfolio continues with the sale of TV rights when pay or free-to-air TVtime slots open up.In 2012, SNC continued to sell excerpts of movies for advertising campaigns (a new revenue streaminitiated in 2010), while at the same time continuing its efforts to restore heritage films, such as “Sylvie etle fantôme” and “Amour à cheval” with Jean-Louis Trintignant.a) Business presentation1.5.2.2. Interaction divisionWith the creation of M6 Interactions in 1992 and M6 Événements in 1997, M6 very quickly decided toenter into fields other than television by initiating new expertise in publishing (press, music, collections,etc.), events and shows.Over the past few years, the historical markets in which M6 Interactions has been operating (recordedmusic, compound product sales and press markets) have experienced a significant decline, adverselyaffected by technological developments and changes in consumer spending habits. Due to this negativesituation, the Group had to take drastic, rapid measures to downsize the structure of its subsidiary andimplement a strategy aimed at curbing the Group’s exposure to launches and the risk of low sales in themost weakened markets:• In terms of music and event production, in 2012 the Group continued with the efforts initiated in 2009:M6 Interactions curtailed the number of releases and launches, in order to give priority to top qualityproducts, which are chosen following an improved selection and test process.• Book publishing or co-publishing (comics, practical guides, youth, general literature) was fullytransferred to the M6 advertising agency on 1 January 2013 in order to improve the synergies with theGroup’s non-media total advertising product package.• M6 Interactions definitively ceased operations in the publishing market (objects, multimedia products)distributed by the newsstand network, at the end of the Bakugan and Betty Boop collections, in Apriland May 2012 respectively.M6 GROUP - 2012 REGISTRATION DOCUMENT - 29
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2012 FINANCIAL REPORT2012 FINANCIAL
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