Undergraduate - Clarion University

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pages i-viiiCollege of Artsand Sciences106 Clarion University of PennsylvaniaMMAJ 354: Audio Production 3 s.h.Covers theory and advanced techniques of audio production for radio and video, from conception through completion, emphasizingmultitrack, non-destructive, and non-linear production. Prerequisites: MMAJ 270 and 301.MMAJ 355: Cinematography 3 s.h.Further develops skills in digital/film production by examining the use of lenses, light meters, advanced lighting techniques, andlow-tech special effects. Students produce a number of projects that employ these techniques. The student will be able to provideshooting and lighting support to any kind of production and create a DVD resume reel. Prerequisite: MMAJ 351.MMAJ 357: Digital/Film Editing 3 s.h.Introduces and researches aspects of digital and film post-production editing. The course includes the aesthetics and techniquesof editing, application of editing techniques on Final Cut Pro, the video signal and components, and the role of the editor. Final CutPro certification is possible upon successful completion of the course and the Final Cut Pro certification exam. Prerequisite: MMAJ351.MMAJ 370: Narrative Structure 3 s.h.Examines narrative screenwriting through all components of story and mythic structure and exemplar film scripts. Characterdevelopment in relation to narrative structures is studied. Substantial writing is realized in the production of a synopsis, treatmentand other pieces in preparation of a feature-length film script. Several major script components are also written.MMAJ 372: Screenwriting 3 s.h.Concentrates on the development, execution and formatting of a narrative short script. Designed in a lecture/workshop format,students produce a polished log line, synopsis, treatment, character profiles, and 20-minute screenplay. The course covers distribution,marketing strategies, and pitching a script. Prerequisite: MMAJ 370.MMAJ 375: Photography 3 s.h.Provides basic principles of photography and intermediate principles of photojournalism. Study of camera and darkroom techniquesincluding the production of photographs for news, advertising, scientific, and instructional use. Camera required.MMAJ 417: Public Relations Campaigns 3 s.h.Explores the processes of public relations (PR) research, strategic planning, tactics, and evaluation in creating and managing PRcampaigns. The course culminates in a PR campaign in which students create for an actual client. Prerequisite: MMAJ 312.MMAJ 422: Communication Law 3 s.h.Introduces students to legal principles guiding mass communication professionals working in areas such as broadcasting, publicrelations, advertising, and journalism. Includes legal principles related to freedom of the press, libel, privacy, copyright, access togovernment documents, the rules and regulations of the Federal Communications Commission and the Federal Trade Commission,and the impact of new media technologies on legal principles concerning First Amendment, copyright, privacy, and mass mediaindustry regulations. Prerequisites: MMAJ 100 and 101.MMAJ 424: Mass Media Critical Analysis 3 s.h.Explores critical methodologies and analysis of electronic media content and programming, emphasizing aesthetic, historical,social, cultural, and industrial factors affecting audience response. Prerequisite: MMAJ 101.MMAJ 425: Mass Communication Theory 3 s.h.Provides survey and evaluation of current theories of mass communication, examining the role and application of each in massmedia products, development, and industries. Students explore theories relative to the emergence of the mass press, the effects ofmass communication, and media in contemporaty society.MMAJ 426: Telecommunications Policy 3 s.h.Provides a foundation in the U.S. policymaking process in telecommunications (broadcasting, cable, telephony, and the Internet).Examines the impact of technology and social influences on policymaking and the theoretical perspectives that drive policymaking.Prerequisite: MMAJ 100.MMAJ 438: Media Program Design for Organizations 3 s.h.Develops skills in devising communication strategies to design and develop an organization’s media programs for training purposes.Skill areas include drafting communication objectives, developing plans for using communication media for training, and evaluatingcommunication media used for effectiveness. Emphasizes applying skills to produce communication media for training programs.Prerequisite: MMAJ 320 or permission of instructor.MMAJ 441: Advanced Media Writing 3 s.h.Extensive work in research, writing, and marketing of written products for magazines, newspapers, and other publications. Requiresselection and acquisition of appropriate photographs and graphics to complement the articles. Prerequisites: MMAJ 140.MMAJ 442: News Writing for Electronic Media 3 s.h.Provides students with advanced instruction and experience in writing and reporting news for radio, television, and World WideWeb media. Includes rewriting wire copy, using actualities, broadcast news interview techniques, broadcast news feature writing,rewriting and reformatting copy for Web media, and investigative reporting and research techniques. Prerequisites: MMAJ 100, 101,and 140.MMAJ 443: Promotional Writing 3 s.h.Provides students with advanced instruction and experience in public relations and advertising writing. Prerequisites: MMAJ 100,101, and 140.MMAJ 444: World Wide Web Publication Design 3 s.h.Develops competencies in writing and editing copy for World Wide Web media. Students will learn to structure Web sites, layoutcopy, use color and text effectively, position images, and deploy sound and video. Students develop skills in editing public relations,advertising, and news-oriented Web sites. Prerequisite: MMAJ 271 or permission of instructor.
Clarion University of Pennsylvania 107MMAJ 445: Digital/Film Producing 3 s.h.Explores all aspects of the role of the producer for film. Students examine the business of film production, from the development ofscript proposals through final distribution, and become involved in all areas of script breakdown, storyboard development, planning,budgets and legal aspects. Prerequisite: MMAJ 302.MMAJ 450: Television Directing 3 s.h.Develops the skills needed to direct a variety of television studio productions including news, interview, demonstration, and dramaticprograms. Emphasizes technical and aesthetic directing skills. Prerequisites: MMAJ 351 or other television production experienceand permission of the instructor.MMAJ 455: Digital/Film Directing 3 s.h.Provides students with hands-on experience as a single camera director. Students will critique professional directors and examinedirecting theories and techniques. Students will apply theory and techniques of script breakdown, directing talent and blocking, cameraplacement, shot execution, and communication of the director’s vision to crew and talent. Students will direct a narrative short orone-act screenplay. Prerequisite: MMAJ 351.MMAJ 470: Visual Literacy 3 s.h.Examines the theoretical basis for encoding and decoding visual statements, both temporal and spatial. Analyzes the technology thathas expanded and enhanced the powers and pervasiveness of visual communication. No prerequisite.MMAJ 474: Advanced Web Site Design 3 s.h.Provides students with advanced design strategies and techniques for implementing World Wide Web sites. Topics include advancedstrategies for structuring Web sites aimed at journalism, broadcasting, corporate, and public relations functions; structural designs tomeet a variety of audience needs; working with advanced Web design layout strategies and techniques; and implementing Web-basedmultimedia formats. Prerequisite: MMAJ 444.MMAJ 476: Short Film Production 3 s.h.A film production course. Students will make up a crew that will produce a feature-style film short. The capstone course in the filmconcentration appllies previous coursework and experience to the creation of a major work and allows students the full expressionof the concentration. Prerequisite: MMAJ 440, 450.MMAJ 482: Internship 6-12 s.h.Students apply theory and techniques to communication tasks of a cooperating business, industry, agency, or institution. Studentsmust obtain approval of a detailed proposal before registering for the course. The determination of credit hour production is to bemade in consultation with the internship advisor, in compliance with the media organization’s policies, and in consideration of theintensity of the internship experience. Prerequisites: MMAJ 320, 80 credits completed, and a minimum of 2.5 QPA.MMAJ 491: Independent Study 1-3 s.h.Allows imaginative students to structure an independent research project in the area of communication with a minimum of facultysupervision. A proposal specifying objectives, methods, and evaluation techniques must be submitted to and approved by the student’sadvisor and dean.MMAJ 499: Special Topics in Communication 1-3 s.h.Focuses on a single, broad contemporary topic of current interest in communication and related fields. Course content varies fromsemester to semester. Topics to be considered will be announced in advance. May be taken three times for credit.pages i-viiCollege of Artsand SciencesSpeech Communication CoursesCMST 101-102: Communication Studies Activities 1-3 s.h.Students earn one to three credits on a contract basis through participation in one, or both of the CMST activities, with a maximumof six credits possible in CMST 101-102. Credit for CMST activities is optional, and voluntary participation (without credit) is alsoencouraged. Instructors determine the number of credits and have the authority to approve/reject any contract for credit in CMST101-102 based on the student’s interest and ability in the activity.CMST 101: Debate 1-3 s.h.Students earn one to three credits through participation on the Debate Team by successfully completing the terms of the “Contractfor Credit in CMST Activities,” subject to approval by instructor and department chair. No more than three credits may be taken inCMST 101 during any one semester. Students should not enroll in CMST 101 and 256 for credit concurrently. Each semester.CMST 102: Public Speaking Events 1-4 s.h.Students earn one to four credits through participation on the Individual Events Team by successfully completing the terms of the“Contract for Credit in CMST Activities,” subject to approval by instructor and department chair. No more than four credits may beearned in CMST 102 during any one semester. Speech communication studies majors are required to complete one credit in CMST102 as specified in the degree program to satisfy the performance activity requirement in their major. Each semester.CMST 104: Communication Studies Leadership Activities 1-3 s.h.Students earn one to three credits through participation in active leadership responsibilities with a university-related organization.Students must successfully complete the terms of the “Contract for Credit in CMST Activities” subject to approval by the instructorand the department chair. Students may earn a maximum of one credit per semester in CMST 104 and no more than three credits totaltoward graduation. Successful completion of CMST 104 requires students to attend seminars throughout the semester. The seminarsare presented by speech communication studies faculty and are texture/discussion presentations pertinent to speech communicationstudies and leadership themes.CMST 110: Introduction to Human Communication 1-3 s.h.A theoretical overview of the concepts involved in human communication process. Annually, Fall and Spring.
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