Undergraduate - Clarion University

pages i-viiiCollege of BusinessAdministration162 Clarion University of PennsylvaniaMarketingDepartment of Marketing, Brenda Ponsford, Ph.D.,chair337 Still HallTelephone: 393-2628E-mail address: bponsford@clarion.eduWebsite: www.clarion.edu/coba/mktgProfessors: Garland, Kim, W. Lancaster, PonsfordMarketing is a process employed by contemporaryorganizations to discover and adapt to consumers’ needsand desires. It includes advertising, consumer research, andselling, as well as other activities affecting the transfer ofgoods and services from seller to buyer.Clarion’s Marketing Program has a balanced curriculumand a well-qualified, diversified faculty. The program isrelatively small, so students have the opportunity to becomeacquainted with faculty members. Students can plan theirprograms to fit their particular interests and needs. Marketingstudents can also choose the international business minor.Marketing courses are involved with applicationsoftware in Still Hall’s microcomputer lab.Listings of internships are available.The American Marketing Association student chapter isvery active on campus, and outstanding senior marketingstudents are initiated into Alpha Mu Alpha, the nationalmarketing honorary.Clarion’s program in marketing has been designed toprepare students for careers in advertising management, nonprofitmarketing, marketing research, physical distributionmanagement, retailing management, and general marketingmanagement. Types of entry-level positions available tograduates include: account executive, advertising manager,buyer, inventory control manager, marketing director,marketing research worker, media buyer, merchandisemanager, product or brand manager, retail manager,salesperson, traffic and distribution services director,warehouse manager.Marketing, (B.S.B.A.) ...............................................24 creditsRequired: MKTG 461, 465, 469. Twelve credits of marketingelectives (four courses) from the following: MKTG 361, 362,363, 366, 369, 462, 463, 468, 491, 495, and three credits ofmarketing or business elective.Marketing CoursesMKTG 160: Contemporary Issues in Marketing 3 s.h.Introduces contemporary issues in marketing and e-marketing in society and the world. Includes discussion of and composition ofthemes dealing with the impact of marketing on the society, its values, and the individual. May not be used to satisfy core or majorrequirements for degrees in business administration. Students who have passed MKTG 360 may not schedule this course. B.S.B.A.majors may apply this course only as a free elective. On demand.MKTG 360: Principles of Marketing 3 s.h.The process in our society by which needs and wants of consumers are anticipated and satisfied. An examination of a systemsapproach to and analysis of the organizational function and the set of processes for creating, communicating, and delivering value tocustomers and for managing customer relationships in ways that benefit the organization and its stakeholders. Students develop anunderstanding of the increasing complexity of the modern marketing system, why it is essential, and how it performs in both domesticand international marketing situations. Prerequisites: ECON 211, 212, and junior standing. Each semester.MKTG 361: Marketing Management 3 s.h.A study of coordinative effort in planning, organizing, and controlling marketing and e-marketing activities that direct the flow ofgoods and services from producer to consumer. Prerequisite: MKTG 360. On demand.MKTG 362: Retailing Management 3 s.h.Introduces students to the field of retailing and e-tailing. They will study such areas as organizational structure, merchandisingpractices and procedures, promotional activities, store planning, control, etc. Prerequisite: MKTG 360, or instructor approval. Ondemand.MKTG 363: Advertising Management 3 s.h.Examines the uses of advertising and advertising campaigns by business and e-business, giving emphasis to the patterns and typesof marketing strategy and its various functions, legal and moral obligations, problems in developing and evaluating advertisingprograms, budgeting, scheduling, and client-advertising agency relationships. Prerequisite: MKTG 360. On demand.MKTG 366: Channels of Distributions 3 s.h.Examines factors involved in the selection of marketing and e-marketing channels and problems involved in managing the taskefficiently. Prerequisite: MKTG 360. On demand.MKTG 369: Services Marketing 3 s.h.Offers upper-level business students the opportunity to study effective approaches to marketing and e-marketing of services.Includes non-profit and commercial organizations. Utilizes a case study, discussion methodology to study the conceptual backgroundof service marketing. Prerequisite: MKTG 360; junior standing. On demand.MKTG 461: Marketing Research 3 s.h.Examines the application of scientific and statistical methods and tools to the solution of marketing and e-marketing problems.Prerequisites: ECON 221, 222, and MKTG 360. Each semester.