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students or a “first-destination” survey (survey of the first jobs of graduates). Although surveyscan be very time- and work-consuming when faced with limited initial resources, such activitiescan be very useful. Such surveys yield visible results that can be interesting both for the university(evaluation of curricula in relation to the needs of the job market) and for the media, which isof crucial importance for promotion and marketing.6.3. Organisational structureIn Poland, career advising services were all established (except in one case) as administrativeuniversity units. However, it should be noted that, according to university statutes, such an attributionlimits the development of certain activities of career advising services that may wish tomove in the direction of university education and research. Additionally, some career advisingservices in Poland have become victims of the policy of cutting administration costs to give moreto research and education activities of the university. I therefore believe that it is important atthe very beginning to clearly decide on the type(s) of career advising services to be established(their duties and prerogatives) and only then to decide on the status of the units within the universities’structures. This would ensure that the administrative status of the units does not createa barrier for their development in the future.6.4. LogisticIt is absolutely necessary that career advising services are located in an attractive place - onethat is easily accessible both for students and employers - with at least two rooms and trainingfacilities at disposal. As to staff, the optimum at the beginning would be three employees- with at least one of the employees working full-time (with no other duties). It is also crucialto facilitate the work of the career advising services staff through effective IT tools, such asuser-friendly websites and e-mail newsletters. Such tools save significant time and money andIT specialists may be contracted instead of being full-time employees.6.5. QualityWhen establishing career advising services, I would also recommend to create some quality assessmentsystem in the early stages of the service’s operation. This system should certainly notbe as complex as ISO standards, but it should provide a clear system of evaluation and feedbackcollectionfrom customers. A potential customer shall then be fully aware of what he/she may andshould obtain at the career advising services. Success factors and reporting rules and standardsshould also be elaborated.6.6. CooperationCooperation among universities within the country (especially cooperation between employeesof career advising services from different universities) is absolutely crucial for development ofcareer advising services, despite the obvious fact of competition (to get access to job offers or85Future outlook: Final recommendations for launching career advising services in Croatian universities