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Download handbook, PDF format (English) - Institut za razvoj ...

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88StrengthsCAREER project survey:proven need for such services and basis for universities to actLeadership:some universities are eager to launch new initiativesReform - good timing:time of changes in Croatian HE (Bologna process and others)Reform - emerging importance of student services:providing better services for students is becoming a priorityin reforming HESpirit of competition:CAS as marketing tool for universities to distinguish themselvesand be competitive to attract studentsWeaknessesCapacity:limited capacity of administration and weak integration of(some) Croatian universitiesReform priorities:reform priorities in HE are not related to CASSpirit of competition:universities are not sufficiently market-oriented and notcompetitive enough to value CASFunding:lack of funding from universityExisting links to business/job market:some universities have already established such linksOpportunitiesSpirit of reform:good time for reform in Croatia (Bologna process and others)EU best practice:existing good practice examples and support from universities’CAS in EULisbon Agenda:policy document that emphasises the link between educationand job market and crucial role of education in (economic)developmentPartnership:possibilities of partnerships with other national or internationalinstitutionsMarketing/Reputation:CAS as potential PR and marketing tool for Croatian universitiesThreatsResistance of HE system:student centred system is still a new idea in CroatiaCompetition:existing state Employment Services and private head-hunting/careerin<strong>format</strong>ion companies (MojPosao)Lack of awareness:of target groups (institutions and individuals) of their needfor career servicesLimited market for careers services:target students not using or appreciating these servicesFunding:lack of funds from sources outside university; weak linksbetween the universities and the job marketCooperation with Croatian “competition”:companies involved in careers services (state or private sector)- possibility of cooperationFunds:availability of EU funds (e.g. European Social Fund; Leonardoda Vinci)Appendix I SWOT analysis of launching career advising services in Croatian universities

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