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������������������������� �������������������������������������� � � 4. Course 4: Knowledge of Equivalence of Degrees and Professional Qualifications Obtained in Different Countries 16 4.1 Learning Objectives 16 4.2 Unit 1: Main Regulations on the Equivalence of Degrees and Professional Qualifications Obtained in Different Countries, Recognition Procedures 16 4.3 Unit 2: University Entrance Requirements, Regulated Professions, Special Labour Market Segments 17 4.4 Methodology – Proposals 17 4.5 Tasks and Learning Questions - Proposals 17 4.6 References 17 5. Case examples from Germany Sub-module I b) Marketing and Programmes for Mobility Overview II 18 19 – 68 1. Course 1: Dimension of Marketing in the Sector of Non - Profit Services 20 1.1 Learning Objectives 20 1.2 Unit 1: Basic Ideas in Marketing 20 1.3 Unit 2: Leading Thoughts and Leading Objectives of Marketing 21 1.4 Unit 3: Planning of Social Marketing – Strategy for Vocational, Education and Careers Guidance 21 1.5 Methodology - Proposals 25 1.6 Examples of Good Practices 27 2. Course 2: Careers Counsellors in Private Practice and Marketing the Services 31 2.1 Learning Objectives 31 2.2 Unit 1: Types of Services (with potential clients) 31 2.3 Unit 2: Offering Services 31 2.4 Methodology - Proposals 32 2.5 References 34 3. Course 3: European and International Programmes (EURES, Euroguidance, Financial Support) 36 3.1 Learning Objectives 36 3.2 Unit 1: The EURES Network 37 3.3 Unit 2: The Euroguidance Network 38 3.4 Unit 3: Other Networks 39 3.5 Unit 4: Financial Support in Selected Areas and Countries 54 3.6 Methodology - Proposals 62 3.7 Tasks and Learning Questions - Proposals 62 19
������������������������� �������������������������������������� � � 3.8 Cases (Examples) 62 3.9 References 62 4. Course 4: National Programmes for Outgoing, Incoming and Returning 64 4.1 Learning Objectives 65 4.2 Unit 1: National Programmes for Outgoing, Incoming and Returning 65 4.3 Methodology – Proposals 67 4.4 References 67 5. References referring to Module I (on the whole) and Other General Sources of Information 67 III
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