Brain Drain - Hochschule der Bundesagentur für Arbeit

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1.3 Unit 2: Knowledge Management and Information Acquisition
Contents of this module shall be:
• Systematic monitoring of the European and international information market,
working with information sources for vocational and careers counselling
• Evaluation of information sources with regard to their potential, effectiveness and
relevance to a target group
• Quality criteria: correctness, general validity, topicality, usefulness,
comprehensibility, differentiation (the scope and depth), user-friendliness, access
• Information overload in contemporary society:
• The total supply of information in modern society is increasing faster than the
demand for information. Therefore, the main problem is not the creation of new
media and data but the stimulation of demand for information.
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When information overload occurs, the quality of decision-making and problemsolving
decreases, both on the social and individual scale
Different models, techniques and methods of knowledge management are introduced
to the participants. A well structured approach to collect new knowledge pools and to
achieve already available knowledge help the students not only to overview the
different national programmes but also to find out similarities and common
emphases. Thus accurately fitting counselling for a wide range of different cases with
different needs will be possible. They will learn, through cases in small teams, to
organize precisely adjusted tailored programmes in the further offers of counselling
and supporting services
Managing individual information stress (Ertelt, 2001, pp 1385):
1. Information chunks – summarizing available information with super ordinates.
2. Omission – focusing on specific information and rejecting other content (partial
absorption).
3. Queuing – the recipient creates in the short-term memory a queue of incoming
information to gain more time later for the selection of information to remember.
4. Escaping – ceasing the receiving and processing of information at a certain point
of information overload (“switching off”)
5. Filtering – the offered information is perceived selectively through a filter of
subjective criteria or search strategies.
6. Abstracting – the individual receives only general information structures without
paying attention to the details.
7. Habituation - from a certain point of information overload, the individual follows
only adopted patterns and the offered data is of secondary importance to the
solution of the problem