Brain Drain - Hochschule der Bundesagentur für Arbeit

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1. Product
2. Price
3. Promotion
4. Distribution
5. Personnel
At the end of the exercise the trainer points out possible solution methods given by
the teams and they evaluate the usefulness of marketing mix in the work of the
Public Employment Services. The trainer stresses the necessity of planning the
activities within the created strategies and the importance of establishing the clear
plan of activities.
Teaching aids: sheets of papers, markers
1.6 Examples of Good Practices
a) Office of Science & Technology (OST) at the Embassy of Austria in
Washington, DC
1. Brief overview of the OST
The OST is an initiative of four Austrian federal ministries: the Federal Ministry for
European and International Affairs (BMeiA), the Federal Ministry of Science and
Research (BMWF), the Federal Ministry for Transport, Innovation and Technology
(BMVIT), and the Federal Ministry of Economy, Family and Youth (BMWFJ).
Established in 2001, the OST serves as a strategic interface in the areas of higher
education, science, and research policy between Austria and North America. In
keeping with its mission of "Building bridges of knowledge and expertise between
Austria and North America," the OST has built extensive expertise on Austrian and
North American science, research, and technology policy.
2. Communications: Target groups, institutions, public relations
Target groups of the OST are manifold, and can be divided into the OST’s core
service areas:
• OST Scientist Network: Austrian scientists, researchers and scholars, R&D
managers and S&T policy experts, who are currently in North America or who
have spent some time in North America.
• Online magazine bridges: Persons of any nationality with interest in S&T policy.
• OST Visitors Program: for Austrian delegations from government, higher
education, universities, research institutions, etc.
• Austrian government: policy advice and information.
• Austrian research institutions: support of the establishment of scientific cooperations
with North American partners.
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