Brain Drain - Hochschule der Bundesagentur für Arbeit

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Overview
The sub-module “Marketing and Programmes for Mobility” is aimed at qualified
counsellors with counselling experience and practice and who shall be prepared for
BDBG counselling.
Employees of job market institutions (vocational counsellors) identify the basic
principles of job market functioning. They identify and describe problems of
employment policy in partner countries and in the European Union. They differentiate
and describe basic services of job market institutions and the instruments of the job
market. They identify basic groups of clients – the receivers of the individual services
and instruments of the job market. They identify the needs of the demand and supply
side of the job market within the scope of employment and training. They cooperate
with internal and external customers. They systematize the collected information on
the unemployed and people looking for work as well as job vacancies overseas. They
set marketing objectives for vocational counselling. They identify requirements of
different receiver groups and adapt marketing activities to the requirements. They
evaluate possibilities of satisfying the needs of various receiver groups. They work
out activity schedules with reference to the marketing plan. They select appropriate
marketing instruments. They work out marketing materials; they apply promotion and
distribution methods and techniques. They cooperate and make contacts with job
market partners. They monitor the effectiveness of the marketing activities and create
new qualities of the service.
The marketing section of this sub-module offers the two courses
Course 1: Dimensions of Marketing in the Sectors of Non - Profit Services for
Migrants
Course 2: Career Counsellors in Private Practice and Marketing the Services
“Marketing” will be followed by two courses focusing on programmes
Course 3: European and International Programmes
Course 4: National Programmes for Outgoing, Incoming and Returning
The aim of these two courses shall be knowledge of the main offers for outgoing,
incoming and returning migrants and knowledge of the main networks acting in the
context of international mobility including the financial support that may be offered to
the individual client.
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