11824_JFKU_Catalog Front Cover.indd - John F. Kennedy University

Institute of Entrepreneurial LeadershipCertificate requirementse Certificate is cohort-based and consists of two 6-unit courses,IEL 3010 and IEL 3020, offered over two academic quarters.IEL 3010 – Strategy and Financial Planning and Implementation isoffered the first quarter and consists of an 11-weekclassroom-based session for a total of 70 class hours. During thefirst nine weeks, the class will meet twice per week for three (3)hours each. During weeks 10 and 11, classes will meet for four (4)hours each. e class schedule is designed so that existing businessowners may continue to operate and grow their business during theinstruction period.IEL 3020 – Mentorship is offered the second quarter and consistsof 15 weeks of mentoring course taken the quarter after the firstcourse for the maximum benefit to the student.CoursE dEsCrIpTIonsIEL 3010 Entrepreneurship strategy and financialplanning and Implementation 6Student-entrepreneur success will be measured by the completionof a business plan and the execution of a plan to finance the venture.Specific learning objectives of the certificate program include (1)development of a marketing effort, including a competitiveassessment and properly pricing the service or productstudent-entrepreneurs will endeavor to produce; (2) preparing abusiness and internal management document; (3) developing a salesstrategy for the venture; (4) establishing a basis to finance theventure; and (5) initiating the financing steps to start the venture.IEL 3020 Mentorship 6Each student is matched with at least one strategically-chosenmentor. Mentors, who represent a variety of IEL partners, includingKeiretsu Forum, SBDC, JFK University MBA faculty, and others,work closely with the emerging entrepreneurs throughout theprogram sharing their expertise, insights, assessments andrecommendations in a variety of areas including, but not limited to,offering feedback on target markets, market sizing and competition,providing insight into company formation and structuring,assessing business models and strategies, and developing financialassumptions and models. Principal metrics to be measured at theend of the mentoring phase will include: (1) successful classperformance, and (2) execution of key milestones in the businessplan.Institute of EntrepreneurialLeadership170 Institute of Entrepreneurial Leadership JOhn F. KEnnEDy UnIvERSITy