College of Undergraduate Studies Course Descriptionsmicroeconomic principles to solve common challenges faced byindividuals, business, and government.sector. Students will study a systematic approach to decision makingand apply it to practical problems.College ofUndergraduate StudiesBUS 2015 macroeconomics 3is course provides students with an opportunity to examine theworld of macroeconomic theory. Students will be able to usepractical applications of economics in strategic planning, businessmanagement and investing. Prerequisite: BUS 2010.BUS 2500 math for managers 3is course focuses on the basic mathematical principles used toanalyze, interpret, and solve the financial challenges of everydaybusiness situations. is course will prepare students for thecomputational business disciplines of accounting, finance, andeconomics.UPPER DIvISION COURSESBUS 3002 BSBA Student Orientation 0is course is an introduction to JFK <strong>University</strong>, to the College ofUndergraduate Studies and to the BSBA program. Students will begiven information on registration, academic policies, and supportsystems. General guidelines about coursework and e College will bediscussed. Emphasis will be placed on assisting students insuccessfully completing the BSBA program.BUS 3000 Financial Accounting 4is course addresses accounting both for producing andunderstanding financial statements and for managing organizations.Students will learn about the process of accounting; theidentification and recording of transactions and the generation ofreports based on the recorded information.BUS 3020 Business Finance 4is is an introductory course in the principles and objectives ofcorporate finance. Students will be able to use present valuemethodologies to evaluate capital budgeting projects, value bondsand common stock, analyze financial statements and evaluatecurrent asset management techniques. Prerequisite: BUS 3000.BUS 3030 Advanced Business Law 4is course provides students with the basic principles of law thatare applicable to business transactions and the legal system. Topicsinclude the legal and social forces that shape our government andbusiness society. In addition, this course examines, analyzes andapplies the nature, formation and system of law to the modernbusiness environment.BUS 3032 Essentials of Human Resourcemanagement 4is course critically examines the fundamental principles ofhuman resource management for organizations, focusing on thebuilding, management and development of an organization’sworkforce. Students will be able to better understand the criticalrole of human resources in an organization’s success.BUS 3033 Problem Solving and managerial Decisionmaking 4is course helps students develop basic skills in decision makingand conflict resolution in business, government and not-for-profitBUS 3041 Statistics and Research Applications 4is course prepares students to apply statistics and probabilityconcepts to business decisions. Students learnimportant criterion for developing effective research questions,including the creation of appropriate sampling populations andinstruments. Prerequisite: BUS 3180.BUS 3151 Principles of management 4is course explores management theory and practice as bothscience and art. Students will understand why organizations needmanagers and will be able to articulate the various functions ofmanagement.BUS 3160 Organizational Behavior 4is course explores the study and application of knowledge abouthow individuals and groups act in organizations. Students will beable to explain key organizational behavior concepts and describeobservable aspects of organizational culture.BUS 3196 Entrepreneurship 4is course is designed to provide students with an understandingof the process for identifying and evaluating entrepreneurialopportunities. Students will learn how strategy, marketing,financing, legal matters, and cash flow impact opportunities interms of execution and growth and how to position a new businessfor success.BUS 3400 Advanced Business Communication 4is course addresses basic skills needed by students to both writeeffectively and understand verbal and non verbal communication.Students will develop competencies in business presentations,professional business writing, team communication and identifyingtechniques to improve effective communication among diverseworkplace audiences.BUS 3405 Ethics in Society 4is course examines the theoretical and practical issues of ethicsin today’s society. Students learn how to manage ethical issues onpersonal, business and environmental levels.BUS 3414 Project management 4is course focuses on the theory and core methodology used tomanage projects. Students will learn how to use projectmanagement techniques to plan, organize, control, document, andclose out the project successfully with minimum risk.BUS 3590 Advanced International Business 4is course provides students with an introduction tointernational/global business. Students will develop a basicfundamental understanding of the concept of international/globalbusiness, and the significance of cultures, national environmentsand multi-national systems to the conduct of business between andamong nations.54 College of Undergraduate Studies JOHN F. KENNEdy UNIvERSITy
College of Undergraduate Studies Course DescriptionsBUS 4005 marketing 4is course studies the application of marketing as an integrativeprocess. Students will learn about analysis of markets, planning andproduct strategies, and developing a balance in marketing decisionsthat considers prices, channels of distribution, physical movementof goods, communications, advertising, sales force, and otherfactors.BUS 4037 New ventures: market Planning 4is course builds upon core business and marketing principles.Students critically examine the skills, behaviors and businessintelligence required to create and grow new business ventures.BUS 4040 management Information System 4is course focuses on management information systems as integralto business functions. Students will learn key managementinformation principles and how to effectively manage managementinformation system issues.BUS 4043 e-Business and Commerce 4is course examines the evolution of eBusiness and provides anopportunity to study the integration of internet-based informationtechnology with organizational competitive advantage. Studentswill be able to explain what eBusiness is, the role it plays inorganizations and how to use eBusiness technology strategically.BUS 4058 managing Change 4is course examines and applies the process of changemanagement, continuous improvement and quality management.It covers methodologies, models and best practices associated withinnovative behavior, improvement and risk-taking.BUS 4189 Integrated marketing Communication 4is course provides a solid foundation of key integrated marketingcommunication concepts. Students will be able to analyze successfulcorporate branding and image elements, examine effectivestrategies in advertising, and apply the concepts learned toconstruct an integrated marketing communication campaign.BUS 4385 Cultures and Comparative managementStyles 4is course is a study of the processes by which shared beliefs andexpectations develop in private and public organizations. Studentswill have the ability to recognize organizational culture, and itsapplicability to the vision and goals of the organization.BUS 4900 Topics in Business Administration 3Topics vary according to student interest. Past topics have includednonprofit management, total quality management, and women,money, and empowerment. Course may be repeated for credit witha change of topic.BUS 4995 Independent Study in BusinessAdministration 1-6To be arranged with consent of instructor and approval of the dean.Course may be repeated for credit with a change of topic.BUS 4996 Business Capstone 1 3is course is the first of two Capstone courses for undergraduatebusiness students. e capstone provides an opportunity forstudents to integrate and apply learning from their academic studiesin a comprehensive manner. In this course, students will develop aproposal for their capstone project which will include aproblem/opportunity statement, literature research, and projectmethodology.BUS 4997 Business Capstone 2 3is course is the second of two Capstone courses forundergraduate business students. e capstone provides anopportunity for students to integrate and apply learning from theiracademic studies in a comprehensive manner. In this course,students will conduct the research described in their proposal (BUS4996), analyze the findings, and make recommendations.Prerequisite BUS 4996CORE CURRICULUm [COR] COURSESUPPER DIvISIONCOR 3000 Education, Self and Community 2is course explores various dimensions of the learning processincluding the influence of prior learning experiences; the socialconstruction of knowledge; the impact of culture, class, race, age,and gender on our educational experiences; and the possibilities fordeveloping stimulating and fulfilling learning practices. At the sametime, the course provides new students with a survey of the BAprogram—its vision, objectives and requirements—and offers themguidance in choosing a major and formulating a study plan.COR 3001 Introduction to the Bachelor of ArtsProgram 0is course is an introduction and orientation to undergraduateprograms in the College of Undergraduate Studies.COR 3100 Critical Thinking and Writing 4Focuses on academic essay writing, rhetorical analysis, and criticalthinking; designed particularly to help upper-division students craftbetter academic essays. Students work on the organization,mechanics, and coherence of their writing and build greaterconfidence in their ability to write. Students also discuss andpractice the fundamental tools of critical thinking, analyzerhetorical devices and targeted audiences of different texts, andattempt to apply their understanding to their own expression. ecourse helps students examine thesis, types of evidence, andcounterarguments as well as movements between concrete andabstract, personal and universal. Each quarter, the course will beorganized around a different interdisciplinary theme. Prerequisite:Any lower-division composition course, COR 3146. Hybrid.COR 3145 Research Writing 4is course focuses on the writing of an academic research paper.Coursework is directed toward formulating and revising a topic,researching information, writing, and reviewing a quality academicpaper. is course emphasizes the importance of critical thinkingand rhetorical analysis. e course will focus on a differentinterdisciplinary theme each quarter. Prerequisite: COR 3100; COR3146. Hybrid or Online.College ofUndergraduate StudiesJOHN F. KENNEdy UNIvERSITy College of Undergraduate Studies 55
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