SA 325 Large Format Photo & Fine Printing (3) SA 365 Alternative Processes (3) SA 393 Internship Prep. (1) FA 371 Research Topics in the Visual Arts (3) FA 471 Advanced Research Topics in the Visual Arts (3) SA 381 Internship (3) SA 493 Pr<strong>of</strong>essional Practices and Portfolio (3) SA/FA 309 Special Topics in the Arts (3) Total Career Program Credits - 55 TOTAL PROGRAM CREDITS - 70 ELECTIVES Open Electives Course (Credits) 100-400 level (9) 300/400 level (3) Total Open Elective Credits - 12 TOTAL ELECTIVE CREDITS -12 TOTAL CREDITS FOR DEGREE - 121 Academic Catalog | Cazenovia College | www.cazenovia.edu 114
Visual Communications(Bachelor <strong>of</strong> Fine Arts) In recent years, demand for skilled employees in the creative pr<strong>of</strong>essions has risen dramatically. As technology develops and its potential applications in the workplace increase, the need for Visual Communications graduates continues to grow. The Visual Communications program has a proven record <strong>of</strong> producing graduates ready to meet this ever-evolving demand. If you are looking for a major that will prepare you for pr<strong>of</strong>essional success in a creative field, Visual Communications at Cazenovia College is the place for you. The program <strong>of</strong>fers concentrations in Advertising Design, Graphic Design, Web/Interactive Design, Illustration/Animation, and Visual Communications. Student may wish to pursue more than one concentration within the program. The Visual Communication concentration <strong>of</strong>fers a broad approach to the applied Visual Communications major and serves students who wish to remain open to the full range <strong>of</strong> specializations in Graphic Design, Web/Interactive Design, Advertising Design and Illustration/Animation. Goals: • Teach students to solve communication problems visually, to partake in conceptual message development, and to achieve personal creative excellence; • Help students understand and respond to the cultural influences that shape various audiences, messages, client needs, and design decisions; • Develop pr<strong>of</strong>iciency in classic media as well as fluency in new technologies; and • Ensure understanding <strong>of</strong> basic business practices as designers, including production, project organization, and working in a team environment. Special Features: • Students are required to take two career electives that <strong>of</strong>fer a broad experience within the Visual Communications degree to maximize their pr<strong>of</strong>essional experience in the field. • In their final year, Visual Communications students complete a comprehensive senior project in their area <strong>of</strong> concentration and in collaboration with a pr<strong>of</strong>essional contact within the field. These projects and their portfolios are showcased in the College Art Gallery in April. The exhibition is curated by the students, and <strong>of</strong>fers the opportunity for friends, family, and industry pr<strong>of</strong>essionals to view their creative efforts on a large scale. • Students and graduates <strong>of</strong> the Visual Communications program routinely win regional and national awards for their real-world design work. • The VC Club takes annual trips to NYC during which students have the opportunity to tour advertising and design related businesses and visit with authorities in the field. • Internships are an integral part <strong>of</strong> the program because they provide students with valuable pr<strong>of</strong>essional experience as well as all-important opportunities for networking. Internship students are placed nationally in corporate or educational art departments, advertising agencies, design and animation studios, and publishing houses. • Students spend their entire senior year building print and online portfolios while conducting successful job searches with mentors in the field. These portfolios are widely acknowledged by local industry pr<strong>of</strong>essionals as the best in the region, making graduates competitive on the job market regionally as well as nationally. • Classes are small and taught in seminar/discussion/studio format by well-qualified, full-time faculty members in Reisman Hall, with state-<strong>of</strong>-the art dual boot computer studio labs. Career Opportunities After graduation students pursue degrees in higher education, go into business as freelancers, or find employment in corporate art departments, advertising agencies, design studios, publishing houses, newspapers, magazines, multi-media and web design businesses, or printing firms. Students with a BFA in Visual Communications enter a growing job market with many career options. Typical employers would include advertising agencies, multimedia production companies, publishers, design groups and consultancies, magazines, local government, education, television, charities, commerce and local industry. Positions graduates may seek include: Graphic Designer, Illustrator, Art Director, Animator, Creative Director Advertising Account Executive, Multimedia Graphic Designer/Web Designer Students who major in the Visual Communications concentration can find employment in all areas listed in the other Visual Communications concentrations as well. Academic Catalog | Cazenovia College | www.cazenovia.edu 115
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