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GENERAL EDUCATION COURSES Courses (Credits) See Degree Requirements: General Education requirements (33) Critical Thinking, Problem Solving and Information Literacy: VC 498 Senior Project (3) Senior Capstone: VC 499 Senior Seminar (3) TOTAL GENERAL EDUCATION CREDITS - 39 PROGRAM COURSES Art & Sciences Courses Courses (Credits) VC 221 History of Visual Communications (3) Total Arts & Sciences Program Credits - 3 Career Courses Courses (Credits) SA 111 Drawing: Composition & Perception (3) SA 131 Design & Color Theory (3) VC 112 Concepting (3) VC 118 Digital Foundations (3) VC 140 Typography (3) VC 174 Digital Page Layout (3) VC 232 Illustration (3) VC 241 Advertising Design (3) VC 242 Graphic Design (3) VC 274 Imaging Graphics (3) VC 341 Advanced Advertising Design (3) VC 342 Advanced Graphics Design (3) VC 374 Interactive Design (3) VC 375 Designing for the Web (3) VC 384 Visual Communications Internship (3) VC 388 Package Design (3) VC 475 Advanced Designing for the Web (3) VC 492 Senior Portfolio (3) VC 493 Advanced Senior Portfolio (3) VC 300-400 Career Elective (6) VC 281 Internship Preparation (1) Total Career Program Credits - 64 TOTAL PROGRAM CREDITS - 67 ELECTIVES Open Electives Courses (Credits) 100-400 level (15) Total Open Elective Credits -15 TOTAL ELECTIVE CREDITS - 15 TOTAL CREDITS FOR DEGREE – 121 Academic Catalog | Cazenovia College | www.cazenovia.edu 116
Visual Communications: Advertising Design (Bachelor of Fine Arts) In recent years, demand for skilled employees in the creative professions has risen dramatically. As technology develops and its potential applications in the workplace increase, the need for Visual Communications graduates continues to grow. The Visual Communications program has a proven record of producing graduates ready to meet this ever-evolving demand. If you are looking for a major that will prepare you for professional success in a creative field, Visual Communications at Cazenovia College is the place for you. The program offers concentrations in Advertising Design, Graphic Design, Web/Interactive Design, Illustration/Animation, and Visual Communications. Student may wish to pursue more than one concentration within the program. The Visual Communications: Advertising Design concentration will prepare students for professional success in a creative field. In the Advertising concentration students learn to conceptualize advertising campaigns, write copy, and prepare artwork and graphics for ads to be placed in newspapers, magazines, on television, radio, or the Internet, and other advertising media. Visual Communications: Advertising Design graduates enter a growing and varied job market. They can pursue advanced degrees, go into business as freelancers, or find employment in corporate art departments, advertising agencies, design studios, multi-media and Web design businesses, television studios, or media houses that develop content for business marketing. Goals: • Teach students to solve communication problems visually, to partake in conceptual message development, and to achieve personal creative excellence; • Help students understand and respond to the cultural influences that shape various audiences, messages, client needs, and design decisions; • Develop proficiency in classic media as well as fluency in new technologies; and • Ensure understanding of basic business practices as designers, including production, project organization, and working in a team environment. Special Features: • Students are required to take two career electives that offer a broad experience within the Visual Communications degree to maximize their professional experience in the field. • In their final year, Visual Communications students complete a comprehensive senior project in their area of concentration and in collaboration with a professional contact within the field. These projects and their portfolios are showcased in the College Art Gallery in April. The exhibition is curated by the students, and offers the opportunity for friends, family, and industry professionals to view their creative efforts on a large scale. • Students and graduates of the Visual Communications program routinely win regional and national awards for their real-world design work. • The VC Club takes annual trips to NYC during which students have the opportunity to tour advertising and design related businesses and visit with authorities in the field. • Internships are an integral part of the program because they provide students with valuable professional experience as well as all-important opportunities for networking. Internship students are placed nationally in corporate or educational art departments, advertising agencies, design and animation studios, and publishing houses. • Students spend their entire senior year building print and online portfolios while conducting successful job searches with mentors in the field. These portfolios are widely acknowledged by local industry professionals as the best in the region, making graduates competitive on the job market regionally as well as nationally. • Classes are small and taught in seminar/discussion/studio format by well-qualified, full-time faculty members in Reisman Hall, with state-of-the art dual boot computer studio labs. Career Opportunities After graduation students pursue degrees in higher education, go into business as freelancers, or find employment in corporate art departments, advertising agencies, design studios, publishing houses, newspapers, magazines, multi-media and web design businesses, or printing firms. Students with a BFA in Visual Communications enter a growing job market with many career options. Typical employers would include advertising agencies, multimedia production companies, publishers, design groups and consultancies, magazines, local government, education, television, charities, commerce and local industry. Positions graduates may seek include: Freelance Designer Owner, partner, principal of a design business, Marketing manager, director Art Director, Brand Manager Creative Director, Layout artist Communications Director, Communications, Manager Presentation Specialist, Print Production Manager Creative Director, Print Advertising Director, Art Production Manager, Brand Identity Developer, Broadcast Designer for film or TV, or Brand Identity Designer. Academic Catalog | Cazenovia College | www.cazenovia.edu 117
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Academic Policies & Procedures…
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Institutional Mission, Vision and C
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About Cazenovia College History Caz
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Residential Facilities The majority
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Health Services The mission of the
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Admissions Choosing the right colle
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Erie Community College Bachelor of
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Special Situations Students with Sp
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Cazenovia College Grant The Cazenov
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In addition, for State financial ai
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Federal College Work Study Program
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5. To notify the Enrollment Service
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Extended Learning students, those e
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2. All students are expected to obs
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Academic Advisers At the beginning
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Study Abroad/International Study Op
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Academic Policies & Procedures Acad
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unlikely event the instructor fails
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• Arbitrariness: The grade awarde
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earning credit only one time per co
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Honor Society is open to those with
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College Counseling Center and/or He
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Degree Requirements General Educati
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FA 408 Aesthetics Cultural Literacy
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Academic Program Summary Inventory
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Degree Programs Page Division of Ar
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Biology- General (Bachelor of Arts)
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Course (Credits) 100-400 level (3)
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ELECTIVES Arts and Sciences Electiv
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Total Arts & Sciences Program Credi
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EN 401 Narrative Structure: Prose a
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primary sources, books, novels, and
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HU 375 Methods of Inquiry 3 credits
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visualization programs and related
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Science and Mathematics SM 100D Fun
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Social and Behavioral Sciences SB 1
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many do not realize is that slavery
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This course is an introduction to t
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creative context. Technical skills
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VC 125 Scientific Illustration 3 cr
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orientation session is required pri
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