of

Role playing simulation exercises are explored. Student must
pass with a "C" or better. Prerequisite: BU 110 Principles of
Management
BU 442 Comparative and International Marketing
3 credits (CS)
This course covers issues in world trade as applied to
consumer products, and international sales and
manufacturing practices. Students acquire awareness of the
environmental and managerial aspects of U.S. and foreign
export and import markets. Prerequisites: BU 120 Principles
of Marketing and HG 335 International Trade and
Economics
BU 451 Fashion Buying and Merchandise Planning
3 credits (CS)
This course presents a balance of theory, retail math skills
application, and entry-level decision making, as well as Excel
templates, and the opportunity to use either the Internet or
other current examples of issues in retail. The course
approaches the topic of retail planning and forecasting in a
way that gives students the experience of creating a six-month
plan and understanding its inner workings, relationships, and
practical applications, yet remains rooted in basic retail
theory. Prerequisites: Math Elective, FM 250 Fashion
Merchandising, or permission of instructor
BU 473 Business Research Methods
3 credits (CS)
Students study various research methods and applications of
research to business. Emphasis is placed on demographics
and psychographics and on the critical analysis and
interpretation of research as a tool for decision making.
Student must pass with a "D" or better. Prerequisites: BU 120
Principles of Marketing, SB 120 Introduction to Psychology,
and SM 261 Statistics
BU 475 Marketing Research
3 credits (CS)
Students study various methods and applications of
marketing research as related to sales, buying and distribution.
Emphasis is placed on demographics and psychographics,
and on the critical analysis and interpretation of marketing
research as a tool for decision making in retailing and
merchandising. Students prepare a research report for a
client. Student must pass with a "C" or better. Prerequisite:
BU 120 Principles of Marketing, SB 120 Introduction to
Psychology, SM 261 Statistics Co-requisite: BU 301 SPSS
BU 481 Business Management Internship
3 credits (CS)
Experiential learning is a priority of the business management
program and all majors must pursue at least one business
management internship. On-the-job experience may be
obtained in such areas as marketing, banking, sales,
accounting, human resource management, stable
management, nonprofit organizations, sport management and
many others. Students submit a Learning Agreement,
outlining objectives and activities for the internship
experience, and keep a log of experiences, responsibilities and
successes. Students also meet in a weekly seminar with faculty
internship coordinators. Final projects and displays for the
Annual Internship Expo are negotiated with specific
internship instructors. In order to enroll, students must have
a minimum grade point average of 2.5 and have completed 90
credits toward their degree. Students must pass with a "C" or
better.
BU 495 Senior Capstone
3 credits (CS)
This course is a study of policy-making from a case approach.
It utilizes and integrates knowledge and skills from business
and related disciplines in problem analysis and decision
making. This is the Capstone course for the management
degrees. In order to enroll in these courses students must
have a minimum grade point average of 2.5, have completed
90 credits, or permission of the program director. Student
must pass with a "C" or better and student cannot
concurrently enroll with BU 473 or BU 475. (Offered spring
term) Prerequisites: Senior standing, BU 110 Principles of
Marketing, EN 201 Academic Writing II, IM 120
Introduction to Computers, SM 261 Statistics
BU 499 Equine Business Senior Seminar
1-3 credits (CS)
This course involves conversations regarding each student’s
personal and professional goals following graduation. Time is
spent discussing skills in job searching and interviewing as
well as financial planning for post-graduation preparation.
Students develop and gather materials for use in the
professional career portfolios. Prerequisites: BU 475/473,
IM 325
Criminal Justice and Homeland Security Studies
CJ 151 Introduction to Criminal Justice Functions &
Processes
3 credits (CS)
This course will provide an overview of the components of
the criminal justice system, including the courts, the police,
trials, legislative mandates and the alternatives of
incarceration, community diversion, probation, parole,
terrorism and homeland security. This course will examine
conflicts within the criminal justice system, such as the rights
of victims versus the rights of the accused.
CJ 152 Juvenile Delinquency
3 credits (CS)
This course is designed to help students understand the
nature of juvenile delinquency, its causes and correlates, as
well as strategies utilized to control or eliminate its
occurrence. Criminology applied to juveniles is a dynamic,
ever-changing field of inquiry. Students will explore recent
developments and trends in the field by researching
contemporary issues. Prerequisite: CJ 151 Introduction to
Criminal Justice Functions and Processes, or permission of
the instructor
Academic Catalog | Cazenovia College | www.cazenovia.edu 143