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AC 436 Principles of Cost Accounting
3 credits (CS)
The concepts presented in this course include analysis of the
cost of manufacturing and distribution for the purpose of
managerial decisions. Cost behavior, job order, standardized
cost systems, process cost accounting systems, budgets, and
inventory planning are presented at the managerial level as an
integral function to planning and control. (Offered on a
rotating basis) Prerequisites: AC 331 Financial Accounting,
and AC 332 Managerial Accounting
Business
BU 105 American Business
3 credits
This is an introductory business course that introduces
students to the intricacies of business and management.
Students are provided a general overview of how business
interfaces with many aspects of American society. Topics
include: Forms of ownership, entrepreneurism, management,
leadership, motivation, world class products, marketing,
advertising, accounting, banking, promotion, distribution
channels, and the domestic economy.
BU 110 Principles of Management
3 credits (CS)
Principles of management and the focus and function of an
organization are explored. Among topics included are ethics,
diversity, TQM, social responsibilities, multinational
enterprises, and the functions of planning, organizing,
leading, and controlling. Student must pass the course with a
"C" or better.
BU 112 Business Operations for Farm and Stable
Owners
3 credits (CS)
This course is concerned with the design, construction and
maintenance of equine facilities; site selection and
preparation; the selection and maintenance of equipment and
fencing; arena design and footing; storage options; safety and
security concerns; and the financial management of stables
and farms including capitalization, depreciation, budgeting
and inventory. Attention is given to the questions of
efficiency, management, promotion, and basic small business
organization and operation. (Offered spring term)
Prerequisite or co-requisite: BU 110 Principles of
Management.
BU 120 Principles of Marketing
3 credits (CS)
This is an introductory course that helps students develop an
under-standing of the marketing process from the point of
view of producers, wholesalers, and retailers. A basic survey,
it analyzes the institutions involved and the operations
needed to satisfy the needs of ultimate consumers.
BU 145 Principles of Advertising
3 credits (CS)
A survey course that introduces the student to the major
aspects of advertising. The course examines the ideas,
principles and concepts that may be used to inform
consumers about the availability of products and services.
Among the topics covered are sales planning and forecasting
and the development of promotional programs.
BU 205 Consumer Behavior
3 credits (CS)
This course examines and evaluates consumer needs,
attitudes, and behavior and their effects on the marketing of
different products and services. Individual consumer
differences, environmental influences, and marketing
strategies are also explored to determine how they affect
consumer choice. Combining the disciplines of psychology
and marketing, the course covers topics such as decision
making; perceptions and information processing; attitudes
and attitude-change strategies; and demographics and
segmentation that influence consumer behavior. A detailed
paper or project of individual interest is required of each
student.
BU 212 Small Business Management/Ownership
3 credits (CS)
This course studies the environment in which a small
business functions. Topics included are: establishing,
operating, and managing a small business for profit.
Advertising, legal and government controls, taxes, credit,
insurance, cash flow, and management techniques are also
presented.
BU 213 Retail Management
3 credits (CS)
An exploration of the principles of successful store
management, the course analyzes the major divisions of the
retail store and demonstrates the ways in which they work
together for efficiency of operation. Discussion centers on
store policies, buying, personnel, and customer and
community relations management. Special attention is given
to cultural diversity within the industry. (Offered on a
rotating basis)
BU 215 Arts Management
3 credits (CS)
This course explores the various management facets of
nonprofit and profit-based arts organizations in the United
States. Students discover the variety and function of arts
organizations through readings, field trips and guest lecturers,
class discussion, and research. Topics explored include: goalsetting,
fund raising, marketing, audience development,
outreach to the community and non-traditional
constituencies, bookkeeping, employee issues, and the special
concerns of nonprofit organizations. (Offered spring term)
BU 220 Business Communications
3 credits (CS)
This is a writing-intensive course. This hands-on, projectoriented
course will explore applications of word processing
software, which will be incorporated into the creation of
letters, memos, and short reports. Both research and
composition will have important positions in this creation.
The conceptual/lecture component of this course will survey
current topics in management, including: trends, technology
Academic Catalog | Cazenovia College | www.cazenovia.edu 140