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Visual Communications(Bachelor of Fine Arts)
In recent years, demand for skilled employees in the creative professions has risen dramatically. As technology develops and its
potential applications in the workplace increase, the need for Visual Communications graduates continues to grow. The Visual
Communications program has a proven record of producing graduates ready to meet this ever-evolving demand. If you are looking
for a major that will prepare you for professional success in a creative field, Visual Communications at Cazenovia College is the
place for you. The program offers concentrations in Advertising Design, Graphic Design, Web/Interactive Design,
Illustration/Animation, and Visual Communications. Student may wish to pursue more than one concentration within the program.
The Visual Communication concentration offers a broad ap­proach to the applied Visual Communications major and serves
students who wish to remain open to the full range of specializations in Graphic Design, Web/Interactive Design, Advertising
Design and Illustration/Animation.
Goals:
• Teach students to solve communication problems visually, to partake in conceptual message development, and to achieve
personal creative excellence;
• Help students understand and respond to the cultural influences that shape various audiences, messages, client needs, and
design decisions;
• Develop proficiency in classic media as well as fluency in new technologies; and
• Ensure understanding of basic business practices as designers, including production, project organization, and working in a team
environment.
Special Features:
• Students are required to take two career electives that offer a broad experience within the Visual Communications degree to
maximize their professional experience in the field.
• In their final year, Visual Communications students complete a comprehensive senior project in their area of concentration and
in collaboration with a professional contact within the field. These projects and their portfolios are showcased in the College Art
Gallery in April. The exhibition is curated by the students, and offers the opportunity for friends, family, and industry
professionals to view their creative efforts on a large scale.
• Students and graduates of the Visual Communications program routinely win regional and national awards for their real-world
design work.
• The VC Club takes annual trips to NYC during which students have the opportunity to tour advertising and design related
businesses and visit with authorities in the field.
• Internships are an integral part of the program because they provide students with valuable professional experience as well as
all-important opportunities for networking. Internship students are placed nationally in corporate or educational art
departments, advertising agencies, design and animation studios, and publishing houses.
• Students spend their entire senior year building print and online portfolios while conducting successful job searches with
mentors in the field. These portfolios are widely acknowledged by local industry professionals as the best in the region, making
graduates competitive on the job market regionally as well as nationally.
• Classes are small and taught in seminar/discussion/studio format by well-qualified, full-time faculty members in Reisman Hall,
with state-of-the art dual boot computer studio labs.
Career Opportunities
After graduation students pursue degrees in higher education, go into business as freelancers, or find employment in corporate
art departments, advertising agencies, design studios, publishing houses, newspapers, magazines, multi-media and web design
businesses, or printing firms.
Students with a BFA in Visual Communications enter a growing job market with many career options. Typical employers
would include advertising agencies, multimedia production companies, publishers, design groups and consultancies, magazines, local
government, education, television, charities, commerce and local industry.
Positions graduates may seek include: Graphic Designer, Illustrator, Art Director, Animator, Creative Director Advertising
Account Executive, Multimedia Graphic Designer/Web Designer
Students who major in the Visual Communications concentration can find employment in all areas listed in the other Visual
Communications concentrations as well.
Academic Catalog | Cazenovia College | www.cazenovia.edu 115