of

esearch, digital pre-press and production and agency art
direction. (Offered fall and spring terms)
VC 311 Advanced Illustration I
3 credits (CS)
Building on skills acquired in the previous illustration courses,
this course focuses on the painterly approach to illustration.
Students will concentrate on newspaper, book, and magazine
work, producing professional-looking paintings that are
suitable for color reproduction in a publication. (Offered fall
term) Prerequisite: non-Visual Communications students need the
permission of the instructor
VC 312 Advanced Illustration II
3 credits (CS)
The emphasis is on full color and advanced drawing
techniques to express meaningful concepts. Students explore
the elements of graphic design, the union of word and
picture, and sequential art to develop highly interpretive
work. (Offered spring term) Prerequisite: non-Visual
Communications students need the permission of the instructor
VC 341 Advanced Advertising Design
3 credits
Students explore advanced topics in combining images and
type with popular imagery to develop a visual language of
persuasion. This course requires students to research
products and services to develop advertising campaigns
across various media. Prerequisite: VC 241 Advertising Design
skills in Photoshop, InDesign and Illustrator. (Offered fall
term) Prerequisite: VC 174 Digital Page Layout and VC 274
Imaging Graphics
VC 375 Designing for the Web
3 credits (CS)
This course introduces the basic issues involved in creating a
Web site. Students learn principles of screen-based design,
how to use information architecture to create content,
essential Web software and computer technology, design
principles as they pertain to the Web, and how to publish a
site. Emphasis is on important concepts central to the
construction of a successful Web site, such as the role of
dynamic content and non-linear navigation. (Offered
annually) Prerequisite: VC 274 Imaging Graphics
VC 384 Visual Communications Internship I
3 credits (CS)
Students begin their careers in a professional work
environment while earning credit. Internships consist of offcampus
fieldwork based on a learning contract signed by the
student, agency supervisor and faculty sponsor. An
orientation session is required prior to fieldwork. Work is
supervised by the program fieldwork director and the faculty
adviser. A written evaluation of the experience is required of
the student and agency. The student develops a written
document that synthesizes the internship and academic
activities. (Offered spring term) Prerequisite: Residency
requirement of one semester and junior status
VC 342 Advanced Graphic Design
3 credits (CS)
This course involves advanced creative problem-solving for
the communication of ideas that interest, inform or persuade
targeted audiences. Students synthesize typography, image
and graphic elements to create messages with a strong
emphasis on formal design values. Through client contact and
design-production-printing experiences, the student develops
professionally produced material for a portfolio. (Offered
spring term) Prerequisite: VC 242 Graphic Design and VC 174
Digital Page Layout
VC 371 Digital Illustration
3 credits (CS)
Students in this course create computer-drawn illustrations
for print and multimedia. An overview of several software
packages is covered for students to investigate, synthesize,
describe, and narrate digital imagery. The course is project
driven, reinforcing solid business practices that lead to
successful message generation for targeted audiences.
(Offered spring term) Prerequisite: VC 274 Imaging Graphics
VC 374 Interactive Graphics
3 credits (CS)
This course will introduce non-linear, interactive, time-based
software packages such as After Affects and Flash as they are
applied to the visual communication industry. Projects will
focus on visual aesthetics and the interaction between timebased
media and print media. Students must have advanced
VC 388 Package Design
3 credits (CS)
This course offers students the opportunity to progress from
determining 2-D design solutions to planning, analyzing, and
evaluating solutions for 3-D graphic design problems. It
requires students to create 3-D prototypes that emphasize 3-
D Graphic Design theories while practicing principles and
elements of design relating to packaging and display design,
digital design, construction, and brand identity. A history of
packaging, regulations for packaging, designing brand
labeling, and point of purchase design and construction are
topics that will be explored. Prerequisite: VC 174 Digital Page
Layout
VC 475 Advanced Designing for the Web
3 credits (CS)
This course is the second in a series of two courses that
introduce students to the basics of designing for the Web.
Students learn Web software and CMS such as Dreamweaver
and Wordpress and as well as design principles for screen
based applications and customer usability. Prerequisite: VC 375
Designing for the Web
VC 484 Visual Communications Internship II
3 credits (CS)
Students begin their careers in a professional work
environment while earning credit. Internships consist of offcampus
fieldwork based on a learning contract signed by the
student, agency supervisor and faculty sponsor. An
Academic Catalog | Cazenovia College | www.cazenovia.edu 190