of

approach will be used. Prerequisite: BU 120 Principles of
Marketing
BU 351 Fortune 500 Companies
3 credits (CS)
This course will focus on research in the Fortune 500
companies. Both external and internal environments will be
examined. The student is expected to conduct preliminary
research through the use of the Internet or traditional
methodologies. Students will examine the following aspects
of Fortune 500 companies: accounting, finance, marketing,
advertising, human resources, quality standards and general
management policies. Prerequisites: BU 110 Principles of
Management, and SM 261 Statistics
BU 352 Analyzing Business Videos
3 credits (CS)
This course will examine the evolution of business and
contemporary business practices through the use of films and
videos. Students in teams/groups will analyze and report on
how these films impact a business environment.
Prerequisites: BU 110 Principles of Management, and EN 101
Academic Writing I
BU 353 Internet and Other Business Media
3 credits (CS)
This course will focus on the current events that shape the
business environment. Both external and internal
environments will be examined through business articles
published in newspapers, journals and periodicals including
the Wall Street Journal, Business Week, Journal of Personnel
and Journal of Industrial Psychology, and on internet Web
sites. Prerequisites: IM 120 Introduction to Computers, and
BU 110 Principles of Management
BU 360 Advanced Principles of Equine Business
Management
3 credits (CS)
Building upon basic principles learned in BU 112, students
will continue their study of business management. This
course will examine aspects of business management
including business ethics, taxes, liability, insurance, horse
sales, budgeting, financial planning and customer relations as
they relate specifically to small businesses in the horse
industry. The completion of a formal business plan is
required. (Offered fall term) Prerequisites: BU 112 Business
Operations for Farm and Stable Owners
BU 361 Business Promotions
1 credit (CS)
This course will provide a study of techniques used within a
small business for promotion, marketing and sales. Students
are required to complete projects, utilizing current technology
available through computers and video. (Offered spring term)
BU 363 Business Law and Ethics
3 credits (CS)
Introduction to the fundamental elements of the law and our
legal system as it has developed over time. The scope of the
course will include specific substantive areas of the law
together with practical application in our business world.
Further, the course will include an overview of the sources of
law, common law, federal and state law, ethics, and an
analysis of case law and application as it relates to the ethical
business practices. Students will also become familiar with the
lawsuit process, rights and remedies. Students will respond in
class-discussion format that will demonstrate knowledge of
concepts and legal principles, and be able to interpret, apply
and evaluate the framework in business environments. At the
conclusion of this course, students will have a basic
understanding of the law, with emphasis on legal applications
and substantive areas of law most meaningful in business,
industry and the professions.
BU 399 Equine Business Junior Seminar
1 credit (CS)
Juniors in the Equine Business Management specialization
will engage in discussions regarding preparation for their
senior year and internships, postgraduate preparation
discussions and activities, including analysis and reflection of
what they have accomplished and how to further apply their
knowledge in the future. Development and refinement of
professional resumes (suitable for their major and goals),
portfolios and interviewing techniques, preliminary graduate
school discussion, and transitioning to the workforce, both
professionally and personally, are covered. Required
Prerequisites: Junior standing
BU 401 International Business
3 credits (CS)
This course examines the environments in which American
companies exist today from a global perspective. Topics
discussed are competition, distribution, economics, sociocultural
forces, finance, natural resources, labor and politics,
and their influence on the global manager.
BU 411 Introduction to Financial Management 3
credits (CS)
The course presents problems and procedures of financial
management, including planning and controlling capital
needs. Financial planning, analysis and measurements, and the
impact of budgets on human factors are addressed. The
course utilizes case-method and problem-solving techniques.
Prerequisites: AC 331 Financial Accounting, and AC 332
Managerial Accounting
BU 413 Entrepreneurship
3 credits (CS)
This course explores the opportunities for individuals
considering entrepreneurship. The course will focus on
entrepreneurial ventures in business, product development,
and service industries. Focus will be on the steps necessary to
compete in competitive markets as an entrepreneur.
BU 431 Leadership
3 credits (CS)
This course examines the special qualities, knowledge, and
skills that separate leadership from management. Motivational
techniques, ethics, vision and appropriate styles are discussed.
Academic Catalog | Cazenovia College | www.cazenovia.edu 142