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2013-14 Academic Catalog - Cazenovia College
2013-14 Academic Catalog - Cazenovia College
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Visual Communications: Web and Interactive Design (Bachelor <strong>of</strong> Fine Arts)<br />
In recent years, demand for skilled employees in the creative pr<strong>of</strong>essions has risen dramatically. As technology develops and its<br />
potential applications in the workplace increase, the need for Visual Communications graduates continues to grow. The Visual<br />
Communications program has a proven record <strong>of</strong> producing graduates ready to meet this ever-evolving demand. If you are looking<br />
for a major that will prepare you for pr<strong>of</strong>essional success in a creative field, Visual Communications at Cazenovia College is the<br />
place for you. The program <strong>of</strong>fers concentrations in Advertising Design, Graphic Design, Web/Interactive Design,<br />
Illustration/Animation, and Visual Communications. Student may wish to pursue more than one concentration within the program.<br />
The Visual Communications: Web/Interactive concentration teaches students to create digital media for various formats –<br />
including web sites, kiosks, point-<strong>of</strong>-purchase displays, interactive maps, tablets, broadcast TV and film graphics, and mobile devices.<br />
Students are encouraged to incorporate new media technologies and trends in their projects combining text, graphics, animation,<br />
video, and audio.<br />
Goals:<br />
• Teach students to solve communication problems visually, to partake in conceptual message development, and to achieve<br />
personal creative excellence;<br />
• Help students understand and respond to the cultural influences that shape various audiences, messages, client needs, and<br />
design decisions;<br />
• Develop pr<strong>of</strong>iciency in classic media as well as fluency in new technologies; and<br />
• Ensure understanding <strong>of</strong> basic business practices as designers, including production, project organization, and working in a team<br />
environment.<br />
Special Features:<br />
• Students are required to take two career electives that <strong>of</strong>fer a broad experience within the Visual Communications degree to<br />
maximize their pr<strong>of</strong>essional experience in the field.<br />
• In their final year, Visual Communications students complete a comprehensive senior project in their area <strong>of</strong> concentration and<br />
in collaboration with a pr<strong>of</strong>essional contact within the field. These projects and their portfolios are showcased in the College Art<br />
Gallery in April. The exhibition is curated by the students, and <strong>of</strong>fers the opportunity for friends, family, and industry<br />
pr<strong>of</strong>essionals to view their creative efforts on a large scale.<br />
• Students and graduates <strong>of</strong> the Visual Communications program routinely win regional and national awards for their real-world<br />
design work.<br />
• The VC Club takes annual trips to NYC during which students have the opportunity to tour advertising and design related<br />
businesses and visit with authorities in the field.<br />
• Internships are an integral part <strong>of</strong> the program because they provide students with valuable pr<strong>of</strong>essional experience as well as<br />
all-important opportunities for networking. Internship students are placed nationally in corporate or educational art<br />
departments, advertising agencies, design and animation studios, and publishing houses.<br />
• Students spend their entire senior year building print and online portfolios while conducting successful job searches with<br />
mentors in the field. These portfolios are widely acknowledged by local industry pr<strong>of</strong>essionals as the best in the region, making<br />
graduates competitive on the job market regionally as well as nationally.<br />
• Classes are small and taught in seminar/discussion/studio format by well-qualified, full-time faculty members in Reisman Hall,<br />
with state-<strong>of</strong>-the art dual boot computer studio labs.<br />
Career Opportunities<br />
After graduation students pursue degrees in higher education, go into business as freelancers, or find employment in corporate<br />
art departments, advertising agencies, design studios, publishing houses, newspapers, magazines, multi-media and web design<br />
businesses, or printing firms.<br />
Students with a BFA in Visual Communications enter a growing job market with many career options. Typical employers<br />
would include advertising agencies, multimedia production companies, publishers, design groups and consultancies, magazines, local<br />
government, education, television, charities, commerce and local industry.<br />
Positions graduates may seek include: Freelance Designer Game Designer, Owner, partner <strong>of</strong> a design business Marketing<br />
manager, director, Multimedia Designer New Media Specialist, Creative Director Art Director, Brand Manager Brand Identity<br />
Designer, E-commerce Site Developer Flash Media Designer, Multimedia Developer Content Developer, Broadcast Designer for<br />
film or TV Web/Interactive, Web Developer (front end/interface systems), Web Programmer/developer (back end systems), Web<br />
Producer, Sr. Producer, Exec. Producer Interface Designer, Web scripting Web application development, Digital Production Video<br />
production, Multimedia Producer Web Producer, Multimedia Programmer Web Designer, Web Developer Web Illustrator, Web<br />
Producer Web Programmer, Media Designer Webmaster, Interactive Project Manager Interactive Art Director, Web Project<br />
Manager Information architect, Web Administrator/Webmaster Web Applications Developer, Mobile Applications Developer<br />
Server Admin, Database Administrator Java Developer, or PHP Developer Motion Graphics Designer.<br />
Academic Catalog | Cazenovia College | www.cazenovia.edu 123