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<strong>Impact</strong> Investments:<br />

An emerging asset class<br />

Global Research<br />

29 November 2010<br />

Geographical distribution of impact investments<br />

Many impact investors choose to focus on either the emerging markets or the<br />

developed markets. Part of the reason for this specialization is that there are<br />

significant regional differences that require local expertise. Another driver of<br />

investors’ geographical specialization is their value set: some prefer to help the<br />

world’s poorest in emerging market economies; others prioritize their local<br />

neighbours in need. Below, we give some examples of the variety of geographies in<br />

which market participants operate.<br />

Developing world: Asia, Africa, and Latin America<br />

Within the developing world, impact investors will often focus particular efforts on<br />

particular regions and sectors. Gatsby Charitable Trust and the Bill & Melinda Gates<br />

Foundation use some of their investment capital to positively impact the lives of<br />

smallholder farmers in sub-Saharan Africa. Gray Ghost Ventures, Acumen Fund, and<br />

Omidyar Network all have programs that actively invest in alleviating poverty by<br />

financing innovations directed at India’s low-income populations.<br />

Developed markets: North America and Europe<br />

Within the developed markets, we see similar regional specialization. For example,<br />

W.K. Kellogg and Annie E. Casey Foundations support community development<br />

finance institutions in specific regions of the US that are important to them: W.K.<br />

Kellogg focuses on areas including Detroit, MI and Oakland, CA while the Annie E.<br />

Casey Foundation invests in Baltimore, MD and San Antonio, TX, among other<br />

communities. Among the European investors, <strong>Social</strong> Finance and Bridges Ventures<br />

target UK markets, while Triodos Bank makes investments in mission-driven<br />

businesses in several European countries.<br />

Approaches to impact investing:<br />

Financial vs. social investment thesis<br />

<strong>Impact</strong> investors enter the market with a variety of priorities<br />

Because impact investing is still a relatively nascent industry and most impact<br />

investments are made in private markets, there is yet to be significant comprehensive<br />

data analysis on investment performance. As a result, investors enter this market with<br />

a wide variety of expectations. In this section, we highlight the range of expectations<br />

with which investors approach impact investments, for financial returns, social<br />

impact and risk.<br />

Financial expectations<br />

For some investors, financial returns should compete with traditional investment<br />

Some impact investors, such as pension fund managers, are constrained by a<br />

fiduciary duty to the clients whose money they manage. These investors will have to<br />

prioritize the pursuit of a competitive financial return. TIAA-CREF, a retirement<br />

fund manager, must seek to attain competitive returns and therefore make<br />

investments – such as sustainable real estate and cash deposits in CDFIs – in which<br />

they can both achieve social goals and earn risk-adjusted returns competitive with<br />

traditional investments. Foundations making impact investments from their<br />

endowments, such as the Kellogg Foundation and the Annie E. Casey Foundation,<br />

also seek competitive risk-adjusted rates of returns.<br />

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