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Social Impact Investing

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<strong>Impact</strong> Investments:<br />

An emerging asset class<br />

Global Research<br />

29 November 2010<br />

Potential profit opportunity<br />

We also calculate the potential profit opportunity over the 10 year period, which is<br />

simply the revenue opportunity multiplied by the operating margin. In the case of<br />

housing, Monitor estimates a margin of 22% on the housing project they present; to<br />

be more conservative, we round this down to 15%. This results in a potential profit<br />

opportunity of $177–$648bn (line 8 of Table 7). Again, these profitability figures<br />

will not take into account the cost of capital or expenditure toward assets, such as the<br />

building in which a hospital might be located, and an investor would need to consider<br />

these further financial constraints when analyzing a potential investment.<br />

Sizing the capital required to generate that revenue<br />

Finally, we use the revenues generated by the case study business model to identify<br />

the amount of capital that would be required to realize that revenue potential. In each<br />

case, we assume that the year 10 revenues generated in the sector represent an<br />

adequate proxy for the total invested capital that would be required for the 10 year<br />

period we are evaluating. In the case of housing, this results in required invested<br />

capital of $214–$786bn over the 10-year period (line 9 of Table 7).<br />

Nature of invested capital required<br />

One further question will be to determine what kind of capital will be needed for<br />

each sector: Will the business be funded mostly by equity or debt? While this is a<br />

relevant question in helping investors identify where they should focus their capital<br />

from a risk/return standpoint, we believe that both the debt and equity portions of<br />

business financing will be impact investment.<br />

Further considerations on our methodology<br />

We have already mentioned the difficulty in our ambitious method of extrapolating<br />

around the globe based on the success of one case study. In addition, a few other<br />

methodological considerations arise that we wish to highlight.<br />

The growth of financial access alongside the market will be crucial<br />

Housing in particular is an industry that cannot grow alone. Without access to<br />

finance, many of the households we have counted amongst our customers will not be<br />

able to take advantage of even the lowest-price house. When CEMEX, a cement<br />

company in Mexico, decided to stabilize its cyclicality by increasing its focus on the<br />

more stable revenue streams that came from the low-income population, it realized<br />

that financing was the most difficult hurdle for these customers to overcome 55 .<br />

Our methodology has assumed that external support mechanisms such as financing<br />

will grow alongside the business within some reasonable timeframe. In India, for<br />

example, as a result of the National Urban Housing and Habitat Policy of 2007, the<br />

National Housing Bank has established financing toward slum redevelopment<br />

projects and upgrades/additions to existing dwellings 56 . With respect to our specific<br />

housing case study – based on the work by Monitor – there is reference to tie-ups<br />

with Bank of Baroda, DHFL, MAS, HDFC and MHFC (a selection of housing<br />

finance corporations in India) 57 for the provision of financing. For BoP populations<br />

without this access, incremental building models, such as Patrimonio Hoy<br />

(CEMEX’s project) may be a more feasible starting point. In that Mexican business<br />

55 The Fortune at the Bottom of the Pyramid, C.K. Prahalad, 2010.<br />

56 http://www.nhb.org.in/Financial/Refinance_of_construction.PHP<br />

57 Building Houses, Financing Homes, Monitor Inclusive Markets, July 2010.<br />

49

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