Social Impact Investing

The Board for the CCEG was to include Professor Nick Petford, who was also the Vice-
Chancellor at the University of Northampton.
Following the establishment of the CCEG, Olinga Ta'eed was the keynote speaker at
the Global Citizen Forum. In early 2015, it was announced that Seratio would be
launched as a spin-off organization to control the licensing of the Social Earnings Ratio
platform. Barbara Mellish would be the CEO of Seratio.
By late 2015, the CCEG had over 37,500 members, including a number of key
sustainability leaders. The UK Intellectual Property Office accepted the terms "Social
Earnings Ratio", "S/E Ratio" and "Seratio" as having "acquired a distinctive character as
a result of the use made of it." Full Registration rights have been granted. This is an
important milestone for the Social Earnings Ratio which will allow it to achieve parity to
the Price Earnings Ratio.
Serat.io was launched as a subsidiary project by the CCEG, for the measuring of
personal value. Pre-launched at the Clipper Round the World Yacht Race in September
2015, PV targets 1 million users. It is a campaign backed by celebrities such as the
former First Lady Cherie Blair, broadcaster Jonathan Dimbleby, Italian footballer
Gianluigi Buffon, politician Rt Hon Peter Hain, as well as the Desmond Tutu Foundation.
Personal Value was formally launched in December 2015.
Algorithm
Total Value = Financial Value + Non-Financial Value = p/e + s/e
Interpretation
S/E Ratio is a financial metric that converts sentiment into financial value, and purports
to be the currency of intangible values.
The S/E utilises financial value data, claimed outcomes and independent verification
within a Citizenship Framework. S/E provides digital articulation of value across micro,
meso and macro levels. Regardless of the organisation or market that is measured, the
same algorithm is used. In a similar way to comparative currency flow, it means that
both simple and sophisticated correlations can easily be compared.
The ratio was developed using a University collaboration, involving over 90 Universities
globally. The framework examines the influences between the value formed at citizen,
family, community, team, organisation, regional, national, and global levels. A principle
rule is that S/E is never applied to negative actions. An example of this would be that
slavery would never be measured directly, but it would be treated as a lack of freedom.
Similarly, violence and safety levels wouldn't be measured, but the level of peace and
its absence could be used in the framework.
Some have compared its application similar to that of a digital non-financial currency.
The framework utilises deep academic analysis tools, which are commonly used for
Page 76 of 140