Social Impact Investing

work environment can result in desirable outcomes such as more favorable job attitudes
and increased work performance.
The IBM Institute for Business Value conducted a survey of 250 business leaders
worldwide in 2008. The survey found out that businesses have assimilated a much
more strategic view, and that 68% companies reported are utilizing CSR as an
opportunity and part of a sustainable growth strategy. The authors noted that while
developing and implementing a CSR strategy represents a unique opportunity to benefit
the company. However, only 31% of businesses surveyed engaged their employees on
the company's CSR objectives and initiatives. The survey's authors also stated that
employee engagement on CSR initiatives can be a powerful recruitment and retention
tool. As a result, employees tend to discard employers with a bad reputation.
Risk Management
Managing risk is an important executive responsibility. Reputations that take decades to
build up can be ruined in hours through corruption scandals or environmental accidents.
These draw unwanted attention from regulators, courts, governments and media. CSR
can limit these risks.
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