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Social Impact Investing

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due to greater costs. However, the reward for consumers is not much different from that<br />

of a non-ethical counterpart. Therefore, evolutionary speaking making an ethical<br />

purchase is not worth the higher cost to the individual even if they believe in supporting<br />

ethically, environmentally and socially beneficial causes.<br />

<strong>Social</strong>ly Responsible <strong>Investing</strong><br />

Shareholders and investors, through socially responsible investing, are using their<br />

capital to encourage behavior they consider responsible. However, definitions of what<br />

constitutes ethical behavior vary. For example, some religious investors in the US have<br />

withdrawn investment from companies that violate their religious views, while secular<br />

investors divest from companies that they see as imposing religious views on workers<br />

or customers.<br />

Creating Shared Value<br />

With the creating shared value (CSV) model, companies use their resources and<br />

capabilities to solve specific societal problems in ways that are aligned with their<br />

corporate strategy. CSV proponents claim that the model is more community aware<br />

than CSR.<br />

Public Policies<br />

Some national governments promote socially and environmentally responsible<br />

corporate practices. The heightened role of government in CSR has facilitated the<br />

development of numerous CSR programs and policies. Various European governments<br />

have pushed companies to develop sustainable corporate practices. CSR critics such<br />

as Robert Reich argued that governments should set the agenda for social<br />

responsibility with laws and regulation that describe how to conduct business<br />

responsibly.<br />

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