Operations and Supply Chain Management The Core

ALPHABET (GOOGLE) OPERATIONS STRATEGY
brand such as Google, Calico, Nest, and others.
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Walkthrough
Major Study and Learning Features
The following section highlights the key features
developed to provide you with the best overall text
available. We hope these features give you maximum
support to learn, understand, and apply operations
concepts.
Confirming Pages
CHAPTER 2
STRATEGY AND
SUSTAINABILITY
Chapter Opener
Learning Objectives
LO2–1 Know what a sustainable business strategy is and how it relates to operations
and supply chain management.
LO2–2 Define operations and supply chain strategy.
LO2–3 Explain how operations and supply chain strategies are implemented.
LO2–4 Understand why strategies have implications relative to business risk.
LO2–5 Evaluate productivity in operations and supply chain management.
Starting as Google in 1998 in the search engine business, Alphabet, now the parent
company, has developed a diverse portfolio of products that include self-driving
car technology, mapping-enabled cameras, thermostats that learn, smoke alarms,
and electronic lighting switches. Each division of Alphabet operates as a separate
The divisions are run much like start-ups, where the entrepreneurs can build
and run the entity with the autonomy and speed needed to develop innovative
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