Operations and Supply Chain Management The Core

CHAPTER 14
LOCATION,
LOGISTICS, AND
DISTRIBUTION
Learning Objectives
LO14–1 Explain what logistics is.
LO14–2 Contrast logistics and warehouse design alternatives.
LO14–3 Analyze logistics-driven location decisions.
FEDEX—SPEED IS HIDDEN IN ITS LOGO
FedEx, started in 1971, now delivers millions of packages every year. Always known
for speedy delivery, the original Federal Express started by offering overnight air
delivery to 25 U.S. cities. Now the firm owns over 50 aircraft and 3,696 vehicles
and serves customers in approximately 130 countries and territories around the
world. The company is one of the major logistics providers in the world today and
continues to innovate and grow, even providing the FedEx SameDay service in
many of its delivery areas.
The current logo, created in 1994, is famous for the optical illusion hidden
within it. If you look closely at the space between the E and the X, you will notice a