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Digital Culture: The Changing Dynamics advertise themselves but not to open up the possibility for interactive participation or communication at national or international levels with organizations and networks who are very active in the European context. Web 2.0 is not a concept widely embraced in the mainstream cultural virtual sphere in Croatia. Web 1.0 is still the prevailing logic in developing digital culture in Croatia. Although these findings are modest, research has managed to grasp the changes that digital culture is bringing and which we need to be aware of in cultural policies. The presentation of towns is using new formats, the history and modern life of towns is being rethought, the field of cultural tourism is being redefined with the postmodern tourist in mind, and a new impetus is being given to creative industries. The answer to the question as to whether digital culture is opening up a new perspective of intercultural communication for Croatia could be positive but it has to be borne in mind that all these phenomena are happening on the margins of cultural policy or development strategies relating to digital content (except in the field of cultural heritage). Digital culture is considered as an add-on in the Croatian cultural sector, with a lack of innovative approaches in the European context. Conclusion The traditional approaches to cultural policies need to change, since the transformations taking place are rapid and under these new conditions cultural policies can no longer keep operating in the same framework they did so far. An effort is needed for a ‘new configuration’ of cultural policies, encompassing engagement on both the national and international planes, in creating new forms of partnership on all levels – the public, private and civil society level, and embracing both spheres – real as well as virtual one. Different aspects and consequences of digital culture are becoming the object of increasingly intensive analysis, but this is still being taken into account insufficiently in conceiving cultural policies. It is thus possible that cultural policies bypass these new phenomena. Digital space is a space where the development of resources, content and projects can be promoted, focusing on issues that affect the whole of the international community, such as the questions relating to the interdependence between cultural diversity, intercultural communication and digital culture. Cultural policy should not be missing from these issues. If cultural policy does not include digital environment more significantly, other fields of public policies (such as health and education policy, information economy policy) will also escape it in the future, deepening the lack of understanding for a pluridisciplinary and holistic approach to policy development and its position in the international scene. 110
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Managing culture in virtual realms:
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Foreword Digital culture is a new c
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INTRODUCTION
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Digital Culture: The Changing Dynam
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PART ONE DIGITAL CULTURE - THE NEW
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designers will take a back seat in
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