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Image 5 – Tower of London 14<br />

Turning cultural websites inside out<br />

This is a history blog where the post includes a picture of the Tower of London <strong>and</strong><br />

also a link back to the original article where the image came from on the 24 Hour<br />

Museum.<br />

There is also another new use that bloggers are using our hijacked images for.<br />

Aside from illustrating their posts, they use them as avatars. 15 In this case the hijacked<br />

image is used as a kind of emblem on a blog that the person has chosen to represent<br />

their persona. It only gets picked up in our logs when the post is read by a lot of<br />

people. What happens is that a particular post rises to the top of a social network in<br />

14 http://yourehistory.wordpress.com/2007/06/15/tower-of-london-new-building-discovered<br />

15 http://en.wikipedia.org/wiki/Avatar_(virtual_reality)<br />

159

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