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How to underst<strong>and</strong> digital culture: Digital culture - a resource for a knowledge society?<br />

How to underst<strong>and</strong> digital culture:<br />

Digital culture - a resource for a knowledge society?<br />

Aleks<strong>and</strong>ra Uzelac<br />

Today’s society is marked by the fast development of communication <strong>and</strong><br />

information resources <strong>and</strong> is thus often referred to as an information age. So in the last<br />

few decades we have br<strong>and</strong>ed our society with all kinds of different names –<br />

information society, knowledge society, networked society – thus emphasizing the<br />

importance that information <strong>and</strong> communication structures have in our daily lives.<br />

The extent of the changes in our present society is reflected in the claims about the<br />

information “revolution”, rather than “evolution”, that is taking place <strong>and</strong> affecting<br />

these changes. The terms “information society”, “networked society” or “knowledge<br />

society” are political terms that do not have precisely defined meanings. They can<br />

mean different things to different people. 1 These terms can imply more information,<br />

more communication infrastructure, more profit for the business sector or the<br />

emancipation of people in our society. They mostly reflect the deterministic view that<br />

1 An information society is a society in which the creation, distribution, diffusion, use, <strong>and</strong><br />

manipulation of information is a significant economic, political <strong>and</strong> cultural activity. Kahn<br />

<strong>and</strong> Kellner define an information society as “a dynamic <strong>and</strong> complex space in which<br />

people can construct <strong>and</strong> experiment with identity, culture <strong>and</strong> social practices” (Kahn <strong>and</strong><br />

Kellner, 2008: 23). According to Castells (1996) a network society is a society where the<br />

key social structures <strong>and</strong> activities are organized around electronically processed<br />

information networks. Broadly speaking, the term “knowledge society” refers to any<br />

society where knowledge is the primary production resource instead of capital <strong>and</strong> labour.<br />

The term “knowledge society” originates from works of Peter Drucker, Robin Mansell <strong>and</strong><br />

Nico Stehr. UNESCO (2005) has introduced the term “knowledge societies” (plural<br />

emphasizing acceptance of diversity element) to put emphasis on the importance of<br />

knowledge as a shared resource <strong>and</strong> the importance of promoting new forms of solidarity,<br />

as well as to emphasize the difference in concept - information society being based on<br />

technological breakthroughs; knowledge societies encompassing much broader social,<br />

ethical <strong>and</strong> political dimensions.<br />

7

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