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Digital Culture: The Changing Dynamics<br />

organizations (NGOs) but there is very little or no information on governing <strong>and</strong><br />

managing cultural networks <strong>and</strong> portals or their connection to cultural policy<br />

developments <strong>and</strong> provisions. They are left to their own modus oper<strong>and</strong>i without any<br />

rules they should follow. If we take a look at the Internet as a working space, it also<br />

follows the same principle: there are no regulatory rules “entrepreneurs” should<br />

follow; it serves as a working tool but without any editorial policy. Research into the<br />

systems of management <strong>and</strong> governance that are most commonly found in cultural<br />

networks <strong>and</strong> portals is, therefore, dependent on data collection by<br />

surveys/questionnaires <strong>and</strong> comparative analysis of cultural policy provisions for<br />

new technologies rather than being based on a theoretical framework.<br />

In order to collect data that would serve as a basis for analysis of the governing <strong>and</strong><br />

management of cultural organizations operating in the virtual sphere, we conducted<br />

research based on questionnaires. They were sent to 41 email addresses of cultural<br />

portals <strong>and</strong> network representatives who participated in the Culture.mondo Round<br />

Table entitled “New Era of Cooperation” in Dubrovnik, October 2006. Additionally,<br />

questionnaires were disseminated among cultural network <strong>and</strong> portal representatives<br />

who attended the cultural networks gathering at the World Culture Forum in Rio de<br />

Janeiro, November 2006, <strong>and</strong> 17 replies were collected in total by 2007.<br />

The research aims to identify existing models <strong>and</strong> practices so as to give<br />

indications on the positioning of cultural networks <strong>and</strong> portals within the framework<br />

of cultural policies.<br />

This is to investigate whether the organizations whose activities are based in the<br />

virtual space (cultural networks <strong>and</strong> portals) <strong>and</strong> are involved in the same field (e.g.<br />

cultural development, intercultural communication) actually operate in a similar way<br />

regardless of the respective social/national contexts, especially in regard to the<br />

structures of governance <strong>and</strong> management. The questions were set so as to identify<br />

only the key features which would give a brief outline of surveyed organizations:<br />

132<br />

• organization name<br />

• founding body <strong>and</strong> year of foundation<br />

• type of organization (non-profit, non-governmental, public<br />

institution/state-owned, manufacturing, etc.)<br />

• brief description of the organization<br />

• scope/area of activities<br />

• governance structure (brief description)<br />

• management structure (brief description)<br />

• organizational decision-making procedures (brief description)

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