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Digital Culture: The Changing Dynamics The above table shows the exponential increase in the total of visits received by the websites and portals of Cuban culture from 2002 up to 2006. This five-year period was an important one as regards the penetration and extension of the Internet on a global scale, where the number of Internet users almost duplicated (1.95 times, according to Morgan Stanley, 2006 2 ), and the number of visitors to the websites and portals of Cuban culture multiplied 16.6 times. The number of visits during 2007 shows an impressive increase of more than a million and a half visitors per month, which, if it continues, would allow us to finish the year with more than 18 million total visits to Cuban cultural resources on the Internet, representing an increase of 50% as compared to 2006. Monthly visits in 2007 January February March April TOTAL Institutions 236 560 246 219 231 096 241 388 955 263 Other websites National portals Artists and musical groups Cultural events Portals in the provinces Magazines and bulletins Sites of Cubarte Total of the whole system Source: Cubarte’s Statistics System, 2007 32 379 32 881 43 239 34 416 142 915 458 201 467 072 582 731 527 700 2 035 704 21 448 22 199 26 084 24 341 94 072 32 075 29 263 35 761 34 553 131 652 406 837 366 103 387 188 402 690 1 562 818 218 867 228 267 312 312 317 540 1 076 986 30 621 31 628 46 028 43 273 151 550 1 436 988 1 423 632 1 664 439 1 625 901 6 150 960 Cubarte has experienced a growing trend during recent times. The original website, created in 1998, became a portal in 2001. Cubarte has had a remarkable increase in number of sections and services, the number of the data entries went from 10 751 in 2002 to more than 100 000 in 2006. It also included two more languages – English and French – within the news and opinion sections; it created news bulletins and a magazine in French – Lettres de Cuba; some sections led to the creation of new 2 http://www.morganstanley.com/ 186
websites that fused into what we may call a “mega portal” or a “Web complex”, with 903 911 visits during the first 120 days of 2007. At the same time new websites and portals have been developed, in coordination with Cubarte, thus avoiding repetition and favouring the shortest access to available information and the establishment of hierarchical relations. For example Cubarte Gallery, which was initially one section of Cubarte portal, is today a website showing 59 exhibitions, 173 artists, 1 037 works of art and receiving an average of 654 visits per day. VISITS 2007 2006 2005 2004 2003 2002 CUBARTE 554 024 1 168 581 864 466 673 011 395 572 28 1343 English French Ministry of Culture 38 446 29 471 43 130 99 480 79 541 56 120 549 Country 30 481 84 885 71 004 47 500 380 Directorate 41 318 14 479 Gallery 78 457 17 033 Lettres de Cuba Forum Disc. 18 090 31 425 30 565 15 856 9 971 23 246 8 838 10 767 CultyDes 53 312 100 449 65 723 26 222 347 CEISIC 5 334 15 814 18 160 16 390 155 TOTAL 903 911 1 561 189 1 146 868 854 393 397 059 281 343 Average per day 7 532.6 4 277.2 3 142.1 2 340.8 1 087.8 770.8 Source: Cubarte’s Statistics System, 2007. A glance at the Cuban culture through its cultural portals A tangible indicator of new services development is the fact that information available on the websites is also complemented and communicated through various e-bulletins and e-newsletters that bring users’ attention to available cultural content (Cubarte, 2006). We can mention a news bulletin in Spanish, first issued in 2001 which allows those readers who wish to be informed to get access via e-mail, instead of having to spend time surfing the Internet. As of May 15 of this same year, Cubarte 187
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CULTURELINK Network of Networks for
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This Work has been published with t
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Culturelink Joint Publications Seri
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Managing culture in virtual realms:
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Foreword Digital culture is a new c
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INTRODUCTION
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Digital Culture: The Changing Dynam
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PART ONE DIGITAL CULTURE - THE NEW
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Introduction Media users: from read
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Media users: from readership to co-
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As John B. Thompson argues, the sup
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designers will take a back seat in
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The above-mentioned are two affirma
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The understanding of media users, a
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Transformations of cultural product
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References Transformations of cultu
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Copyright and the digital age: a co
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Challenges for cultural policies: t
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Challenges for cultural policies: t
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2006), foresaw an impressive growth
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digital resources, needs to be defi
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References Benkler, Yochai: The Wea
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Digital culture in policy documents
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communication and economic producti
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informatization of processes in ins
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