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Digital Culture: The Changing Dynamics had three weekly cultural bulletins issued in Spanish, English and French, and 42 852 subscribers in the whole world. If we take into account that our work aims at producing cultural information, mainly in Spanish, and the fact that this takes place in a small Caribbean island with barely 11 million inhabitants and a very limited satellite connection to the Internet, we may conclude that Cuba has reached a good position and presence on the Internet. An analysis of the main Cuban cultural portals In the analysis of the 24 main Cuban cultural portals we started with defining differences between portals and websites. 3 In addition to the criteria relating to the amount of information, to be defined as a cultural portal a web resource has to be organized as a platform that provides access to other cultural websites and it has to deal with culture in general or some of its specific aspects (e.g. arts and literature, cultural promotion, heritage preservation, etc.). 4 In 2001 Cuba had 15 portals, in 2002 it had 20 portals and in 2007 it has 24 portals. 24 main Cuban portals www address National portals Biblioteca Nacional José Martí www.bnjm.cu Casa de las Américas – La Ventana www.casa.cult.cu Consejo Nacional Casas de Cultura www.casasdecultura.cult.cu Consejo Nacional de las Artes Plásticas www.cnap.cult.cu Consejo Nacional de Patrimonio Cultural www.cnpc.cult.cu/ ICAIC – Instituto Cubano de Arte e Industria Cinematográfica. (Cubacine) CNAE – Centro Nacional de Artes Escénicas (Cubaescena) ICL – Instituto Cubano del Libro. (CubaLiteraria) Portal de la Cultura Cubana (CUBARTE) 188 www.cubacine.cult.cu www.cubaescena.cult.cu www.cubaliteraria.cu www.cubarte.cult.cu; www.cubarte-english.cult.cu/; www.cubarte-francais.cult.cu/ 3 http://www.informaticamilenium.com.mx/paginas/espanol/sitioweb.htm 4 The main artistic manifestations are literature, music, cultural heritage, performing arts, visual arts, cinema, the audiovisual and community culture.
Portal del Cine y el Audiovisual Latinoamericano y Caribeño Provincial portals www.cinelatinoamericano.org; www.cinelatinoamericano.cult.cu/ La Habana (Angerona) www.angerona.cult.cu Matanzas (Atenas ) www.atenas.cult.cu Cienfuegos (Azulina) www.azurina.cult.cu Holguín (Baibrama) www.baibrama.cult.cu/cultural.htm Villa Clara (Cenit) www.cenit.cult.cu Granma (Crisol) www.crisol.cult.cu Guantanamo (Guantanamera) www.gtmo.cult.cu/ Sancti Spíritus (Hero) www.hero.cult.cu Santiago de Cuba (Iré a Santiago) www.cultstgo.cult.cu/ Ciego de Ávila (Ornofay) www.ciego.cult.cu Camagüey (Puerto Príncipe) www.pprincipe.cult.cu Ciudad de La Habana (San Cristóbal) www.sancristobal.cult.cu Las Tunas (Tunarte) www.tunet.cult.cu A glance at the Cuban culture through its cultural portals Pinar del Río (Pinarte) www.pinarte.cult.cu/ These 24 cultural portals are the main portals and a large number of specialists are working in them, updating the information and keeping them in good condition. In 2006 their traffic accounted for 64% of all the visits made to the cultural sites and during the first four months of 2007, this figure increased to 75%. Thus their objective of drawing the Internet users’ attention and leading them to the information users are looking for, seems to have been fulfilled. The underlying Web technology those portals use in 84% of the cases is based on a database structure that allows for dynamic data generation and, in 74% of the cases, free software has been used. This policy corresponds with the aims of the Cuban Ministry of Culture to promote the use of non-proprietary software. We have observed a good use (92%) of the portal’s front page, the headlines match the content (88%), and the links and reversible navigation options are easily recognized in 77% of the portals analysed. Likewise, 71% of portals have their own search engine and 58% of them use an advanced one. It’s very remarkable, however, that 29% of the portals make use of Google, or simply have no search engine at all included. Also, there is an appropriate and wide use of links (92%) when dealing with attached entities or other places of similar interest. This figure decreases to 77% when 189
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CULTURELINK Network of Networks for
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This Work has been published with t
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Culturelink Joint Publications Seri
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Managing culture in virtual realms:
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Foreword Digital culture is a new c
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INTRODUCTION
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Digital Culture: The Changing Dynam
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PART ONE DIGITAL CULTURE - THE NEW
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Introduction Media users: from read
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Media users: from readership to co-
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As John B. Thompson argues, the sup
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designers will take a back seat in
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The above-mentioned are two affirma
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The understanding of media users, a
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Transformations of cultural product
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References Transformations of cultu
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Copyright and the digital age: a co
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Challenges for cultural policies: t
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Challenges for cultural policies: t
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2006), foresaw an impressive growth
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digital resources, needs to be defi
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References Benkler, Yochai: The Wea
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Digital culture in policy documents
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communication and economic producti
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informatization of processes in ins
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