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Digital Culture: The Changing Dynamics services. No additional financial or human investment, no added visual seduction could avoid failure, if the coherence between governance, architecture, content, aesthetics, targeted public and social purpose appears weak or contradictory in the ecological grid we have conceptualized. Cultural diversity and hyperhumanism in the digital age This being said, and according to my own values, I would like to underline the importance of developing online portals to promote cultural diversity. Our vision of today’s world is impressionistic in that it is fragmented. But it is also structured according to the opposite poles of our consciousness, and even our cosmogony. We are caught between a fragmented conception of humanity and a global need to progress as humans. We simultaneously fight for the right to be different, deviant even, and for universal ethical consciousness. Are we being completely contradictory? Not at all – paradoxically, it is the same need. The right to diversity is a universal one, whether this diversity is based on language, identity or history, the colour of our hair or skin, or our sexual orientation. And because our burgeoning, individualistic, middle-class humanism has already lost its credibility as a result of the many wars, genocides and cynical human exploitations that have ravaged our so-called modern era, we have no choice but to invent a new humanism. That is how we came to discover the need for hyper-humanism, where the hyper prefix here means both an increase in our humanism and the need to build human solidarity links. I am obviously using a metaphor that relates to the Internet, that Web in which we create meaning and human relationships by activating hyperlinks. In the light of the permanent and intolerable moral scandal that is today’s world, rather than resigning ourselves to a feeling of helplessness, we must imagine and want to create a hyper-humanism. Because the Internet is not just a metaphor: it is a powerful technology that can help us to join our solitudes to build networks of solidarity. Respecting one another is respecting ourselves, the sharing of a common humaneness that is indivisible. We must try to imagine a virtual solidarity between every human being, thus asserting the universality of our conscious in the struggle for global ethics. Of course, needs vary according to culture – the glass or the roof may vary – but every human being has the right to clean drinking water and physical safety on a daily basis. Every person should have the same basic human rights: shelter, food, health, education, freedom of expression and peace; these should not vary according to culture. These rights, while so basic, are so often scoffed at that we need to continually repeat official declarations. Unfortunately, there is no moral sense or justice in nature. Human progress and the global ethical conscience we are fighting for are not natural; they require willingness and are an added value by humanity to the natural law of the jungle. The current anti-globalization movement is a symbol of the 148
global critical consciousness that we are so desperately in need of. We prefer to talk about hyper-humanism rather than humanism and universality, the concepts of which are now discredited by a history that abusively linked them to the perverse effects of imperialism, colonial conquests, communism, and now the neo-liberal globalization that attempts to impose abusive powers. Cultural variety is supposed to be a good thing, but when basic ethics vary, it is always to the detriment of humankind. References Council of Europe/ERICarts: Compendium of Cultural Policies and Trends in Europe. Strasbourg, 2007 www.culturalpolicies.net/ Culturemondo network, www.culturemondo.org/. List of Cultural Portals: Culturemondo 2.0 www.culturemondo.org/2/index.php/join-us-placeholder/members-websites Introduzione ai portali culturali [Introduction to cultural portals]: digitizing, Europe, information policy, culture, technico-economic study, economic aspect, legal aspect, cultural policy, etc. accessible at http://cat.inist.fr/?aModele=afficheN&cpsidt=1131572 McLuhan, Marshall: Understanding Me: Lectures and Interviews. Edited by Stephanie McLuhan and David Staines, Foreword by Tom Wolfe. MIT Press, 2004 Observatory of Cultural Policies in Africa. Culturemondo, the programme on cooperation of the cultural portals http://ocpa.irmo.hr/activities/newsletter/2006/OCPA_News_No167_20061026.pdf Postman, Neil: see http://www.neilpostman.org/ and also: http://en.wikipedia.org/wiki/Neil_Postman Strate, Lance: Media Ecology 101 - An Introductory Reading List http://www.media-ecology.org/media_ecology/readinglist.html It is also worth visiting a few other portals such as: www.culture.ca www.cubarte.cult.cu/ www.culture.fr www.kultur.de www.culture.be www.culture.it www.acn.net.au Ecology of the media and hyperhumanism 149
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CULTURELINK Network of Networks for
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Managing culture in virtual realms:
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Foreword Digital culture is a new c
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INTRODUCTION
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Digital Culture: The Changing Dynam
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PART ONE DIGITAL CULTURE - THE NEW
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Introduction Media users: from read
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Media users: from readership to co-
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designers will take a back seat in
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Transformations of cultural product
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References Transformations of cultu
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