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need to compete on the level of logistics <strong>and</strong> actual contents – ingredients –<br />

disappears. No wonder that opposition to the first generation passive (not two-way<br />

communication or data storage on chip) enabler – RFID – is viewed with suspicion,<br />

debate in mainstream media is virtually nonexistent, the RFID industry goes out of its<br />

way to play down the privacy <strong>and</strong> security issues, light scenarios featuring innovation<br />

<strong>and</strong> profit scenarios (building applications <strong>and</strong> services on e-bricks <strong>and</strong> mortar)<br />

outnumber the dark scenarios, even to the extent that there are virtually none as these<br />

scenarios immediately go into “doom-scenarios”. Frame the discourse <strong>and</strong> you frame<br />

the debate. Any position looking critically at these ambient innovations is thus<br />

considered by this very fact to be non-innovative, conservative <strong>and</strong> regressing to the<br />

Luddite position of smashing the machines in favour of manual labour. Still, what<br />

makes this move so special, what would – against all seemingly sensible odds – be<br />

able to build a strong, broad, popular opposition? Privacy? Naive ideas of sharing are<br />

corrupting notions of privacy, transparency <strong>and</strong> informational architecture<br />

symmetry:<br />

“Showing off your drinking triumphs to your friends? What if prospective<br />

employers are watching? As these sites continue to grow in popularity, so too does<br />

the value of the information on them to parties other than those directly involved.<br />

Parents can see what their children really get up to at Uni’. Teachers can see what<br />

their pupils really think. Potential employers can profile applicants based on their<br />

online braggings <strong>and</strong> other shenanigans. While much of the content might be taken<br />

humorously amongst friends, other parties might not see it that way” (Kerrison,<br />

2006). 21<br />

According to Professor Nigel Smart (Computer Science, Bristol) there is a “deep<br />

societal problem emerging of people giving up their privacy without realizing it.<br />

There’s little point in worrying about ID cards, RFID tags <strong>and</strong> spyware when more<br />

<strong>and</strong> more people are throwing away their privacy anyway. And the potential<br />

consequences are dire”. In September 2005, Hewlett Packard (HP) released the iPAQ<br />

hx2000 series Pocket PCs equipped with Windows Mobile 5.0 OS. The HP hx2790 –<br />

part of the hx2000 series – offers a biometric fingerprint sensor. In March 2005,<br />

OMRON Corporation announced “OKAO Vision Face Recognition Sensor”, a face<br />

recognition technology which can be implemented in PDAs, mobile phones or other<br />

mobile devices with a camera function. Lenovo, China’s biggest PC manufacturer<br />

which bought Thinkpad in 2004, sold its one millionth biometric laptop in December<br />

2005. Casio Computer Corp. has developed a fingerprint sensor layered on top of a<br />

1.2-inch LCD screen, “providing a convenient way for phone makers to incorporate<br />

biometric security into their h<strong>and</strong>sets”. Two major reasons for the growing success of<br />

21 http://www.hexus.net/content/item.php?item=7499<br />

New realities, new policies?<br />

35

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